In this day and age where everyone is double booked, overwrought and always running late, it just makes sense that as a business owner or a marketing representative for a company - that you think SMART rather than work harder to get everything done. Thinking smart about promotional marketing means you may have to change some of your habits and practices but, the trade-off will be less worry and more time for doing other things. This article is going to explain the SMART principle



The “S" in the principle is for keeping your marketing plan simple and using promotional printed mugs. A strategy to employ this principle might be instead of planning quarterly marketing events which make you feel stressed out and tired, think about spreading the workload of marketing your products and services to your community partners. When an organization in your business region or a community- wide event is being planned, jump on the planning bandwagon with them and offer your companies services by providing promotional items.

These giveaways can be those promotional printed mugs you have printed with your name and logo and business information. You might set up a deal with the group that is hosting the event to have them distribute your mugs and to include in each mug coupons people can use at your business. When you use existing community activities or events to promote your business, you alleviate the need to organize and manage a marketing event at your location.

The “M“ in the principle stands for mugs. There really is no better promotional item than mugs. Mugs meet all the criteria for making them the promotional item of choice. They are practical and they can be purchased in a variety styles, shapes, designs, materials etc. Add to these characteristics that they offer a large space for printing and you have the numero uno promotional item of the century.

The “A" in the principle stands for attract. There's no doubt about it that promotional mugs have the ability to attract attention thereby advertising your name and logo to the masses on a daily bases. The daily basis is related to the fact that a majority of the population uses mugs every day to drink coffee or brewed tea. So if they are carrying your mugs with them while traveling to work or to other destinations they are marketing your business.

The “R" in the principle stands for rewards. The rewards are for you - the owner of the business. When your customers carry their promotional mugs around with them and market your business and services on a daily basis, you are the one who reaps the rewards. Your visibility is increased by every promotional mug you give away thus the more mugs given away the more rewards you receive.

The “T" in the principle stands for time after time after time. No matter how many different kinds of promotional mugs you use throughout the years of your business practice, those mugs will continue to promote your business each time they have been given as rewards or gifts. In reality your promotional mugs continue to advertise your business time after, time after time.

In summary it is important that you understand the SMART principle - Simple Mugs Attract Rewards Time after Time after Time.