If you listen to today's music on the radio, you will hear a wide variety of songs and beats. You even nowadays hear people singing over hip hop beats, and people rapping over r&b beats! The two genres are blending a lot in today's music. One of the mistakes that many underground rap artists make is, they are so concerned about being what they call "real" as in being gangsta or hard.



It seems like they are more concerned about being "real" then they are about selling records and making money. So they use only beats that are hard and "gangsta" sounding. They talk about shooting and killing over these hard rap beats. It's ok for them to do this if this is what they want, but every song on the album can't be that way if they want to be a successful multi-platinum selling artist. If you want to get your music on the radio, and on BET or MTV, you have to have at least a few singles, that are more commercial.

A lot of artists don't do this, and they miss out on a whole entire market of possible customers! The goal is to capture the attention of these people through mass media such as the radio and tv, so that they will purchase the album. Once they buy the album, they will then have access to the rest of your different styles.

Keep This in Mind:

People in the streets will burn your CD! Listeners from the Radio and T.V. will buy your CD!

Which one do you think will get you to Platinum Status Faster?

My artists are going to sell 200,000+ CD's this year! How about you?

So the point is, if your goal is to capture as many sells as you can, then you have to make music that everybody can listen to. You can't make music only for the streets. You have to make it for the streets, the club, the radio/tv, and for the car. That way, you can receive sells and money from all of those different markets, instead of just from the streets. Today's hit music has one thing in common: No matter how stupid it may sound, it is catchy. Don't believe me? Listen to Laffy Taffy! It may get horrible ratings from a lot of Hip-Hop Heads, but the girls love it, and it sticks with you. Think about it: How many times have you talked about it with someone since the song came out? How many times have you listened to it when it came on the radio just to see how stupid it was?