What the hell is a USP? A USP or UBA is what sets you apart from your competition.
It's a short, meaningful, specific sentence which answers the first question I'd ask if I came into your business to help you out:
Why should I buy from you?
Now many people will immediately say "We have the best service" or "Our burgers are better". But anyone could say those things. They might be true, but they are not compelling reasons to choose your business over any other one.
What does it stand for? USP - Unique selling proposition. A benefit unique to your business that is a reason for somebody to come and buy from you.
Or you can say UBA - Unique buying advantage. It's the same thing, but some people prefer it because it is from the buyer's point of view, it states an advantage the buyer gets, not a feature the seller has. And this is the way you should be thinking when trying to sell anything. Don't go on about how many awards you've won, what your qualifications are, there are times and places for that.
You need to start thinking from the customer's point of view, why should they buy from you, not why you should sell to them. They will buy when they are ready to buy, not when you are ready to make the sale.
Some classic USPs include: Dominos - Fresh hot pizza delivered in 30 minutes or it's free. Nothing about having the best pizza, nothing about mama's recipe from the old country, just delivered hot in half an hour. This USP took a dying pizza bar to a worldwide chain.
KFC's old one - 11 secret herbs and spices. People want to discover the secrets, they want to have a bit of mystery in their lives, a magical way of making food they like. "What are the secret herbs and spices?" "I don't know but the chicken tastes great!"
People want to leave the 'work' of getting together all these different flavourings, and just get served something they like. And a few years ago KFC dropped this USP, and went with vague, non-specific stuff like 'can't beat that taste'.
So, what's all this got to do with eBay?
Take a look around at any eBay sellers and their listings. Let me know if you find a seller with a USP because I've never seen one
!
There's your chance to develop a tool that will carry you to higher sales. A USP is free, easy to duplicate and above all it tells your prospects what's in it for them if they buy from you. And when you tell the marketplace something, chances are that nobody else is telling them anything!
When people identify your business as one that states up front what's in it for them, then that's a worry they don't have anymore, a barrier that has been knocked down. It's not enough by itself, but you can't assume that people know you guarantee same day delivery, or you offer a lifetime guarantee, or you offer free email support for a year, or whatever.
USPs work real well with 'skimmers', people who take a quick look at your listing and decide to buy or not. We all talk about our guarantees and stuff in the test, but skimmers don't read nearly enough for long enough to find that out.
It's called 'dual readership path'. You write your listing for the 'analytical' person, who reads every word, and sums it all up, and you also write it for the skimmer. The skimmer will read your big bold headline up the top with your USP, and he will only reluctantly plod through body text if he has a specific worry.
So develop your USP, put it in everything you ever do, and you will have an advantage that nearly all eBay sellers have no idea about.
Listing Software For Ebay
Founded in September 1995, eBay has become a powerful marketplace for the sale of goods and services by a passionate community of individuals and small businesses. eBay is an online auction house where anyone in the world can log on and buy or sell goods and services through an auction. However, in order to be successful with selling on eBay, every eBay seller must have the right eBay auction tools.
Auction listing software is essential to be successful as a seller on eBay. The auction listing tools can be a software package that you purchase or it can be found for free on the web. If you use a search engine, you will be able to find different auction listing tools and software. This article will discuss the features of auction listing software that is currently available.
eBay helps people trade and sell practically anything on the face of the earth. With an auction listing software program, you can monitor anything that you buy or sell. eBay was founded upon the belief that each of their customers, whether a buyer or seller, is an individual who deserves to be treated with respect. eBay continues to enhance the online trading experiences of all - collectors, hobbyists, dealers, small business, unique item seekers, bargain hunters, opportunistic sellers, and browsers.
The growth of the eBay community comes from meeting and exceeding the expectations of their customers. eBay is able to condense over four million items into thirteen main categories that are quite user friendly. They are easily navigated and buyers are able to find what they're looking for without any troubles. It truly is an online business that has been extremely successful.
Successful sellers on eBay always monitor what is going on with their site. They know exactly what actions are taking place on their site concerning bids, sales, and more. They stay updated on their eBay activity through the use of auction listing software. This program allows them to monitor all of the actions taking place with their posted auctions. Selling on eBay involves a lot of work and with the use of an auction listing software package, this hard work may not seem hard at all.
Auction listing software is a program that is able to successfully manage and monitor your auctions on eBay. Regardless of whether you are buying or selling on eBay, an auction listing software package is a nice tool to have. With auction listing software, bidders are notified instantly whenever they have been out-bid by another bidder.
This offers the bidders an option of knowing about the auction action and gives them the opportunity to respond in a timely fashion before the bidding period ends. Sellers can easily monitor how many bids have been made, the current selling price, the username of the highest bidder, and how much time is left before the end of the auction. Most auction listing software is set up to show the status of 200 items at one time.
You can increase your sales on eBay by using auction listing software. This is a very useful tool for both buyers and sellers alike. It is a tool that could easily build your eBay fortune because the more you know about what is going on with the auction, the more likely you are to be successful. This basic tool can help you organize your listings and monitor and manage all of your eBay activities regardless of rather you are a buyer or seller.
Most of the auction listing software packages that are available today are very user friendly. They are compatible with most computers and are a great way to monitor all of the actions taking place on your eBay site. You will never miss a beat if you use this type of software to enhance your eBay buying and selling experiences.
In conclusion, selling on eBay can be a fun and exciting experience for everyone. Both buyers and sellers alike are able to enhance their eBay experience through the use of auction listing software. Such programs help buyer and sellers to monitor all of the activities that take place on a particular auction. It is a great tool to use to monitor all of the actions taking place on a specific auction on eBay. So, no matter rather you are buying or selling on eBay, auction listing software is something that you must own.
Both Brian Cassingena & John Jackson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Brian Cassingena has sinced written about articles on various topics from How to Sell on Ebay. . Brian Cassingena's top article generates over 480 views. to your Favourites.
John Jackson has sinced written about articles on various topics from Family Travel, How to Sell on Ebay and How to Sell on Ebay. John Jackson serves as President of CrossPitch, a leading maker of Ebay seller solutions including the state-of-the-art CrossPitch Gallery. Ebay sellers interested in increasing revenues and cross-promoting their items while reducing fees can visit. John Jackson's top article generates over 12100 views. to your Favourites.
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