Radios were the prime source of entertainment in older times. Before televisions became popular and almost changed the entire scenario of entertainment, the radio shows were powerful enough to act as a mass media to communicate to people. There were talk shows, story telling and even music channels. However, the visual media i.e. televisions proved to be more effective and gradually replaced radios.

However, both the older radios and the present day television lacked a few important features. None of them could actually target a global audience at a time. All channels, in both television and radios were either local or national and once out of range they failed to communicate. This was one technical problem that had limited the growth of these media.

The introduction of the World Wide Web again has changed this scenario drastically. A new wave of internet talk radios have been introduced which not only serves the purpose of the old radio but also caters to a global population. They are easy to use and can be accessed from anywhere in the world.

The dynamically changing world today demands not only to remain updated with all the current happenings but also to voice opinions in a way that it reaches the majority of audience all over the world. From serious political and socio-economic issues to sports and entertainment, we have our opinions on almost everything. And internet talk radio provides the right forum and technology to express our opinions perfectly.

Internet talk radio is probably the greatest technological innovation in radio broadcasting since its conception. This technology has made it easy for anyone to start off his / her streaming media broadcasting service through these personal internet talk radio channels. These channels allow broadcasting of talk shows and discussion on various topics. Talk radio has always been popular amongst its audiences. However, the medium of these new radios, i.e. internet has further raised its popularity level. From the user perspective, the best feature of the internet talk radio is its portability and ease of usage. It can be accessed from anywhere, irrespective of the location of the user. Moreover, many internet radio stations provide the necessary technology to host internet radio talk shows too.

While these internet talk radios are rapidly growing popular for their flexibility and ease of use, one more factor has immensely contributed to this growth. It is the fact that the internet talk radios can be used as a better advertising media than its close counterparts. Television and the older radios have always been a favorite advertisement media, but with major drawbacks. Firstly, in case of the older media, advertisements generally came up in the intervals and were often distractive. In case of the internet talk radio, the advertisements are placed inside the shows and thus are more effective. Advertisements are also displayed in the form of banners and links. Any user interested about a particular product can straightaway click on it to visit the respective website for more details. And finally, the reach of the older media were often restricted to local or national audience. With the introduction of internet talk radio, it is now easier to spread words through advertisements and campaign to a global audience.

Thus it can be well concluded that internet talk radio, with its benefits of easily sharing thoughts, voicing opinions, interacting with domain experts and providing an unmatched advertising platform have become one of the more innovative essential of the present day lifestyle.