The first thing that entrepreneursand businessman or woman should be doing when setting up a business isto know their customers. First, let's look at the common male customerthat rarely goes in and out of a clothing shop.



The Male

The typical male customer is between 18 and 40years of age, with a smaller percentage in their fifties. (We didn'teven bother listing a female customer's age because, frankly, women ofall ages like to shop.) The male consumer is often single and usuallyhas money to spend--but typically still has to be brought in kickingand screaming by his girlfriend or wife to spend it on clothes. His jobmay not require a coat and tie, but unless he's working in the SiliconValley with hipster entrepreneurial types, he still wants to look good.

As we've said, if given the choice, most men wouldrather throw a bridal shower than shop for a new sportcoat. The onlygood thing about the casual dress trend, however, is that because ofthe trend, men seem more willing to be dragged into a clothing store.

Butthis kind of thinking has changed through time, especially now thatmen's clothing have now evolved to accommodate their thirst forfashionable and stylish clothing lines from popular brands such as SeanJohn, Coogi, Rocawear, and more.

A Wholesale men's clothingbusiness have now boomed everywhere. Every part of the globe are nowstating their demand for some fashoinable men's clothing that wouldsate their thirsts for quality and fashionable men's clothing.

Afterlooking at the common male speciment, it's time to know why its veryimportant to look at what women really are and what they like whensetting up a wholesale women's clothing business.

The Female

Everyexpert have said that the very first thing a prospective wholesalewomens clothing business must do is decide where the "market-vendor"gaps are. In otherwords, which customers in the store's trading area will you serve, andwhat apparel can you provide (and at what price) that can't be foundeasily elsewhere? Once you've determined this, you can buy accordingly.

Nowthese may seem to be a very good tip when starting a retail business.But like the women, wholesalers should also learn how to attractretailers to their cause, especially when their way of thinking is likethat of a woman.

Setting up a wholesale womens clothing businessis still said to be one of the most profitable in-terms of the demandthat public seeks. So starting a wholesale womens clothing businesswouldn't be so bad after all, you just have to learn what makes thesewomen fall for you.

The Kids

Even though little girls have been known to throwtemper tantrums when they're forced to wear gingham jumpers topreschool, you're not really targeting kids here. You're aiming morefor their parents--at least the parents of children up to age 10, thosewho still make the executive decision when it comes to their children'sclothes.

The bulk of children's clothing sales--up to 60percent--comes from those cute matching outfits, like matchingtop-and-bottom coordinates. When it comes to colors, seasonal trendslike animal prints come and go, but the consistent top sellers arestill--no surprise here--light blue, pink and green.