As humans we are very impressed with our ability to reason and view this skill as the determining factor in our decision making process. It appears, however, that this belief - that we control our thoughts and our thoughts control our behavior - is simply wrong.



Research now supports the notion that it is the unconscious mind that controls most of our behavior. And since everything that happens unconsciously is, by definition, outside the boundaries of awareness, it begs the questions:

What is actually happening down there?

Well, as it turns out, there's a whole lot!! There's an ever growing body of neuropsychological research to suggest that most of what we do every minute of every day is unconscious.

Issues such as how we make snap decisions, why we are uncomfortable in a situation without any obvious cause, what motivates us and a host of other aspects of our lives are all controlled by unconscious processes.

Main stream media is now paying more and more attention to this fascinating area of human behavior primarily because it's not just speculation or inference anymore, it's supported by hard neuroscience. U.S. New & World Report dedicated its February 28th cover story to the topic. (click here to read the USNWR article www.usnews.com/usnews/health/articles/050228/28think.htm )

What was most interesting in the U.S. News & World Report article was the research suggesting that the brain is wired to perceive metaphors. Concepts such as energy, control and connection are organic (my word) and resonate deeply inside of all of us. Within this same unconscious framework, we are also drawn to heroic myths as well as concepts such as journey and transformation.

For those of you who are familiar with hypnosis and especially with Dr. Lloyd Glaubermans "Hypno-periperal Processing" you are aware that their audio process is built on a mytho-metaphoric framework and structured to tap into these very unconscious processes that are responsible for our behavior. ...and that they have a package that is custom built for sales people and anyone wanting to be more persuasive.

I think you'll be delighted to see the work Dr. Glauberman is doing now that there is a growing body of research that supports the efficacy of the technology that we have developed and refined over the past fifteen years. Go ahead and check it out.