Ideally each page of your website should serve a specific purpose. The main purpose of the sales page for your cd is to sell the cd. If have a page with Google Adsense the main purpose is to generate money by to get people to click on the advertisement. If its not an important part or the process, don't loading up the page with things like unnecessary animations or sounds. This will only distract visitors from achieving the task laid out for them, ie. buying your product.
Below are some ideas to include in your website and the main purpose of each.
1) Main Page
The main pages is a general landing page to funnel visitors to different areas of your site. Create a clear and easy navigation process linked to the other pages of your site. *If you use Javascript for navigation, place text link at the bottom. This ensures that search engines will be able to spider the site properly. You could also use this page to feature your cd, music samples and other offers.
2) Order Page(s)
Create a sales letter for each item that your are selling. Tomorrow we'll go over some copywriting tips to build a successful order page.
3) Press Releases
This section is where visitors can read 3rd party articles published about you, increasing your credibility and exposure.
4) Contact Information
This is so people can get a hold of you to book shows, ask questions about products, collaborations, interviews or other opportunities (you never know) Include as much contact information as possible, like your phone, cell, mailing address, email etc.
5) Privacy Policy
Complies with privacy laws if your are collecting any of information about your customers/visitors. This also helps to build trust and people will give their information more freely. Here's a link to a privacy policy generator. http://www.the-dma.org/privacy/creating.shtml
6) Electronic Press Kit
This is where you refer the media to easily download an information package about you.
Here's some ideas on what you can include.
* Biography
* Demo Songs
* Pictures
* Reviews/Testimonials
* Sideshow Of Photos
* Video or Film Footage (Windows Media or Quicktime format)
Create a biography with pictures in .pdf format and make it available for download. You can use the Writer program to do this contained in the free Open Office Suite http://www.openoffice.org . Open then program type (or paste) in your biography and insert pictures. When your done go to File > Export As PDF.
7) Lyrics
Allows fans to get more familial with your music, Also adds content to which will get picked up by the search engines if it has an incoming link form your main page or somewhere else.
8) Biography
On your bio page sections fans read about you and see your pictures. A sideshow of your photos sometimes adds a nice touch.
9) Concert Listings/News
Keep your fans and site visitors updates with the your latest news about your concerts/shows, interviews, appearances or other topics of interest.
10) Forum
A discussion forum is a great place for you to interact with your fans and street teams. An excellent free script to set ip a forum is phpBB http://www.phpbb.com.
11) Blog
Blogging is a good way to syndicate your artist/band news and generate traffic for your site. Search engines love this kind of stuff. Later on in the course I'll go a bit more in dept on setting up your blog. A nice fully featured blogging script is Word Press http://www.wordpress.org .
Make sure your each page of your site is cross browser functional, meaning its viewed properly by different web browser programs. Two of most popular ones are Internet Explorer and Firefox http://www.mozilla.org/products/firefox . Sometimes a site will show up perfectly in IE but will be all out of whack when viewed in Firefox, or vise versa. Have both browsers installed and check out every page.
Make A Music Website
Interested in making money while you're asleep, or making money while you're not even on the computer? Well here is a way that you can do that, clicks!! Once you have gone through godaddy.com and purchased your domain name for a cheap $9.20 per year, and found a hosting company such as GoDaddy.com for $3.95 per month, you are set to begin building your website and making money. It is possible to make money by joining affiliate programs and selling companies' products as mentioned in my previous article, How to Make Money on a Music Website through Affiliate Programs found at:
Now how exactly do you make money through people clicking on your website and links on your website? The first step is to get a FREE affiliate account with 7search at 7search.com. What this will allow you to do is place 7search ads and other websites dealing with your topic, in this case music, on your website.
On the 7search affiliate page you will be able to manage your account viewing how many clicks a day you are getting and how much money you are making. How you make money is by placing pay-per-text links on your website. Through 7search you will want to go to:
This will allow you to look at the price you will make for different keywords that you use. The difference between music and free music for example, results in a change of cost that websites are paying to get their website higher on the search engine.
When creating your pay-per-text once you have come up with a keyword that you want to use, come up with a short sentence or phrase to let people know what they are clicking on. For example, use Top 10 music websites or Best free music websites, to reel them in to see what the top 10 music websites are. You will also be able to choose how many sites you want to come up on your list, from 1 to all that are available. You will want to keep it at 10 or under as the lower down the list the site is, the less you get paid each time a surfer clicks on the link.
As you create this pay-per-text, 7search will give you a code that you place in your web panel creating a link. The great thing about 7search is that there is NO limit to how many pay-per-text links you place on your website, so you can have one on each page of your website or more. It is recommended however, that you don't place more then a couple per page as it will begin to appear cluttered with pay-per-texts. Once you place the pay-per-text links on your website, you are set to begin making money 24/7.
Now that you have a way to make money by people clicking on links on your website, how do you get people to come to your website? You want to get your website out on the internet and get it known. You can run ads through other peoples' websites or on various companies' websites, but this will cost you money varying from website to website. If you want to make money without spending too much money, the way is by exchanging links with other people.
Exchanging links with other people allows you to get your website out on other peoples' website so that when surfers go on to their website, they may see your website and be intrigued. By exchanging links, you are giving your website to someone else to have them place it on their website and in return, you place their website on your website.
The two link exchange companies that I use are infowizards.com and linkmarket.net. Infowizards is free to join and allows you to trade multiple links with people in all categories with no limit. You will want to keep your link exchanges as close to your topic as possible. For example, don't trade links with someone that has a website based on relationships if you have a music website.
The other link exchange company that I use, linkmarket.net, is free to a limit. You may only request 5 links per day for free, or you may request unlimited links per day at the cost of $18.85 a year, which is highly recommended. The linkmarket.net website offers far more links than the infowizards website, and is much easier to maintain and keep track.
Another good way to get traffic to your website is by writing articles on various topics relating to your topic in some way. You then submit your article to as many places as possible such as goarticles.com, article-emporium.com, or ideamarketers.com. If you can submit your articles to 30-50 places, you will create traffic to your website in a hurry. Now you know what to do and the places to join to get money flowing if off of your music website while you aren't even working on it.
Both Dan Meiyers & Jeff Schuman Ii are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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