1. Regardless of the home business that you are in you have to understand that the visitors that come to your website are all going to leave. On the first visit most of them will never purchase a product from you.
This right here should give you the biggest reason to build a lead capture page. You need to be able to get back in touch with these visitors and you have no way to do that once they leave your website.
2. You may be surprised by the fact that most people need to see an offer up to 12 times before they will buy. By having a lead capture page will be able to follow up and pre-sell your prospects on your products.
Because of this follow up you will increase the chances of making a sale over a period of time. The lead capture page gives you the name and email address to do this follow up.
3. Before you can make sales you will need to establish credibility, this is caused by the fact that the internet is an extremely competitive place. By using the lead capture page, you can follow up over and over which will allow you to build a relationship with your customers and increase your credibility as an expert on the products that you sell.
4. Lead capture pages are very easy to promote. You do not have to worry about promoting a website, your blog, or any inner pages because the lead capture page is very short and specific on what you want your visitor to do.
5. Your goal with a lead capture page is to get the name and email address of your visitor. You do not need anything more than that therefore creating long form is irrelevant. By building a lead capture page that is short, you can develop a tremendous mailing list for future follow up.
This is five major reasons why you should build a landing page. If you are in the online marketing business for the long haul having an opt-in list will be extremely important for your future success. The landing page that you build will help you do that.
Make A Squeeze Page
A squeeze page is a web page designed to do one thing and one thing only: to obtain or gently ?squeeze? your visitors? information so that you have their permission to email them with your newsletter or other information.
Most squeeze pages will convert at 30 to 50% but a really good squeeze page might convert visitors at 60% or even higher. The conversion rate will depend not only upon the design of the page but also upon the quality of the traffic coming to the page.
Here are the key components of a good squeeze page.
An Attention Grabbing Headline
Immediately under your web site title or logo you need a bold headline that grabs your visitors? attention. It's best to come up with two or three good headlines and then test each to see which has the highest conversion rate.
Your heading or subheading should also promise to deliver something valuable that your visitors want or need. One of the statements I have used is ?Learn the Secrets of Driving Traffic To Your Web Site Like Crazy!? If your visitors believe that you will deliver what you promised, and it is something they want, then they will sign up. It's as simple as that.
Offer a Gift
Offering a free gift such as a free report or free e-book is one of the most powerful techniques to entice people to give you their name and email. If you don't have an e-book to give away, write one. It doesn't need to be 100 pages. Many e-books given away like this are just 16-25 pages. Try it and watch your conversions soar.
Don't Ask for Too Much
Don't ask for too much information in your sign up box. All you need to capture at this time is your visitor's first name and email address. If you ask for too much immediately you will turn away some subscribers and your conversion rate will fall. You can give your subscribers an opportunity to provide more information later. But the purpose of your squeeze page is simply to get them in the door. So keep it very simple.
Keep it Short
A squeeze page should not be long like some of the sales pages you see ? you are not meant to be giving twenty reasons why they should purchase something from you here. Your squeeze page must be straight to the point. In effect, ?Here's what I will give you? and here's all you need to do to get it. Thanks.? So keep it short.
No External Links
There should be no external links on your squeeze page. That means no links to your other sales pages, no links to other web sites or affiliate products, and definitely no Google AdSense advertisements. You want to remove all other options that might distract your visitor. Now he or she has a simple choice, to sign up or walk away.
Give Your Privacy Assurance
Do you respect your subscriber's privacy? With the CANSPAM laws you had better! So tell them that! Let them know that you hate spam too and that their personal details will be kept private. It's good to show this information close to the submit button.
That is how to set up a good squeeze page. If you set it up carefully you'll see 50% of your visitors signing up to your list.
Both Elmar Sandyck & Daniel Moro are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Elmar Sandyck has sinced written about articles on various topics from Internet Marketing, Work From Home and Internet Marketing. Elmar Sandyck is an expert Consultant who specializes in creating unlimited streams of highly. Elmar Sandyck's top article generates over 49500 views. to your Favourites.
Daniel Moro has sinced written about articles on various topics from Management, SEO Articles and The Internet. Daniel Moro has been successfully for ten years. Download your free report on '10 Remarkably Effective Traffic Building Techniq. Daniel Moro's top article generates over 5400 views. to your Favourites.
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