So many people interested in building traffic to their sites spend a lot of time, effort, and money building text links to their sites. They purchase links in link directories, buy links from brokers and site owners, and even swap links. Others try different methods like forum posting, blog commenting, and article writing.
But most of these people overlook one very easy and inexpensive way to achieve one-way, often permanent, text links from quality sites. What is this method of text linking? It is usually called Ezine Advertising!
That's right, just like pork is the other white meat, ezine advertising is the other way to text link.
There are many advantages of ezine advertising when it comes to text link building:
1. You get the added bonus of email marketing benefits.
2. Text link surrounded by relevant content, your ad copy, that you wrote specifically for that purpose.
3. Limited outbound links competing with yours. Ezines only sell a few ads per issue (many only sell one or two) so your text link will be only one of a few.
4. When the issue is archived on the web (which is how you achieve your permanent text link) the page is usually text-heavy with the content that search engines love
5. The site where your permanent text link resides (the ezine archives) is regularly updated and in turn regularly visited by search engines
All these advantages roll into one additional bonus for you. The text links appear to have developed organically and naturally -- not as so many traditional text links do -- which makes them even more powerful and effective in terms of traffic building and search engine optimization.
And unlike so many text links which are purchased monthly or for a limited time, an ezine ad is purchased for a particular issue and will remain alive for the months or years that the issue is archived. If you aren't sure how long an ezine archives then check their web site. Many ezines and newsletters archive for years.
Make A Text Link
There are many developers on the web buying and selling text links advertising. They aim is to get more page rank for their own site through this. They usually buy some links with higher page rank which links to his or her site. By this, Google's algorithm will think that the site is getting more attention so the ranking of the keywords will be improved.
For example, if one own a PR3 site and wants to get it to PR5, he would buy some PR5 or PR6 links to boost its page rank. Such links may cost you a few bucks per month. In other words, you would have to pay for tens of bucks to get a long-term boost for your site's page rank. So, is it worth to buy them?
If your site is just starting, with very little content, it is not worth it. It would be better for you to buy articles and contents for your site. Content is very important to monetize your site in many ways, such as Google Adsense. When your site is on the track, go for text link advertizing, a high page rank can definitely increase your site's income a lot.
In conclusion, you should always look for great deals. There are always low-priced ones. Never go for those which cost you a lot. Choosing the best deals all the time is the key to success for your business.
Both Deanna Mascle & Roberto Bell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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