In other words, getting the postal addresses of your email list and sending them offline offers. Many of the top Internet marketers in the world do this and swear they double, triple even quadruple their sales.
And I believe this to be true from my own tests and observations as well. But what's even more exciting is that many of these experts are renting lists of offline people and driving them to their websites to capture their email addresses. In other words, expanding their email lists using offline lists.
However, if you decide to do this, you must be careful of who you get your lists from. There is an art to finding a good mailing list and most Internet marketers haven't really had a chance to learn about it.
Which brings me to a recent interview I did with legendary copywriter Bob Bly. Bob gave me a great tip on making the whole list renting issue painless and easy.
What he said was to never, ever rent a list from a list owner. Reason why is because you are obviously not going to be getting an unbiased answer when you inquire as to the quality of the list. A list owner can (and probably will in many cases) tell you whatever you want to hear.
And so Bob said to always go to a good list broker. A list broker being someone who finds lists for you, does all the work and then delivers you the exact list you are looking for.
The way Bob explained it to me was it costs you nothing to use a list broker since he gets paid by the list owner, not you. Plus, it is in the broker's best interest to please you and give you what you want since he wants your repeat business. If he messes around and gives you a non-responsive list, or doesn't actually go the extra mile to make sure you are happy and successful and make money from your mailing, then he knows you probably won't be back.
This may sound like simple advice. But the fact is most Internet marketers have never dealt with offline lists before and it can be a totally different animal than online lists and joint ventures.
And so, if you are going to be expanding your Internet marketing business by going to offline lists and trying to drive them to your online list, make sure you consider the advice Bob gave in the interview.
It could save you a lot of time, money and frustration.
Copyright (c) 2006 Michael Senoff
Make Breasts Grow Bigger
The most important aspect of any business is its finance department. If the finance department fails to run smoothly and has too many flaws in its operations, then the business too gets into trouble. The smooth running of a business definitely depends upon the flawless operations of the finance department and we all know that a business, however big or small it is, is known by the profits and loses it makes. In this context the back office becomes a very critical part of any business that helps to maintain all the financial records of the organization and helps the organization to run smoothly. Whether you are about to start a business or you run an already established business, you will want your back office to function efficiently and in this case you can either employ people to do the work or you can hire professionals from back office outsourcing firms to do the work of your firm and help you relax. Basically back office outsourcing is one option that helps to take care of the financial aspect of any business.
If you intend to set up a new business all you will need to do is to make sure that all your resources are well arranged and that you have all the requirements taken care of. If this is something that you already have done before setting up your new business you can rest assured that half your battle is already won. Then comes the question of making your business a success in the particular domain of its operations. Back office outsourcing services can manage this part of making your business a big name. It has been seen that businesses have started hiring the services of back office outsourcing firms because these back office outsourcing services have not only helped them to manage things properly but have also helped their business rise through the various strategies that they follow.
What back office outsourcing does is that they offer various strategies that help your business to grow and compete with the other businesses in the same domain. Hiring personnel from any back office means that you and your business get the work from a highly professional person who has full expertise in his work and can assure you of tremendous results. These professionals from back office outsourcing firms are given adequate training so that they can provide your business with the best services and help you achieve the targets that are set for your business. The main idea behind the operations of back office outsourcing is that they ease out all the functioning and the problems of a business and help to manage and run a business smoothly.
Every business needs to follow some strategies and also save their monetary resources so that they never run out of any financial resource. And hiring the services of a back office outsourcing firm helps you to cut down on your expenses. When you hire somebody else to do the work it costs much less and in return helps you to save on your financial resources. Your business is your responsibility and if you feel that hiring the services of a back office outsourcing firm will help your business grow then you should without any fail go for it.
Both Michael Senoff & Michelle Barkley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
