I bet you have already seen some of the latest marketing campaigns for ebooks that promise to expose a massive loophole that enables you to get free Google ads. Well, don’t reach for your credit card just yet. I’ll tell you why. I’m about to expose a ‘loophole in the loophole’. And then I’ll reveal to you something even better.

Are you ready? Here goes, then. Some of these new ebooks promise to expose a loophole that will give you free Google ads. Then, the technique they reveal is not really a loophole at all. And it’s not really free ads either. Rather, they show you how to earn a bit of revenue from the visitors sent from your Google ads, and they explain that this revenue covers the cost of the ads so you are getting them effectively ‘for free’. Neat, maybe. A loophole? Definitely not. And is it really original? Hardly.

You only have to do a search on the phrase “AdSense Arbitrage" to see many other examples of people recuperating pay-per-click advertising costs. Various techniques have been around for some time. Google has cracked down on webmasters using arbitrage, however, and closed down a bunch of their AdSense accounts.

So much for loopholes. If there really was an amazing loophole that Google might have missed, they’d probably be buying their own copy of the ebook today and closing the loophole tomorrow. So instead of spending your hard-earned dollars on ebooks touting questionable techniques, you would be far better to put some time into employing some proven mainstream techniques of traffic building.

I promised you something even better than the so-called free ads. Now, to be better I suggest that it will need to be absolutely free, easy to get started, and able to drive large amounts of traffic to your web site.

Article marketing is a technique that meets all of these criteria. ‘Ah-ha’, I hear you cry, “That’s not such an original concept". Well, guess what? You don’t necessarily need something original when you can use a technique that has been proven, time and time again, and is still working well today. Let’s examine how well it meets the criteria above.

Is it Easy to Get Started in Article Marketing?

Yes. Article marketing involves writing articles and making them available for webmasters and editors to publish. You submit your articles at article directories such as EzineArticles and IdeaMarketers and this allows anyone to publish your article without any fee to you, the author, provided they include your 'Author Resource Box' including your link at the end of the article.

To get closely targeted visitors using article marketing you should write articles on topics closely related to your web site.

You can get started right now. It takes just a few minutes to sign up for an author account at EzineArticles.com and IdeaMarketers.com .

Is Article Marketing Completely Free?

Yes. Article marketing is free. It will only cost you some time. It takes time to write articles and it takes time to submit them to article directories, but apart from that investment of your time, it is absolutely free.

If you want to save your time it will be worthwhile to invest in some article submitting software that will automate sending articles to multiple article directories. But that is entirely optional and I suggest you try doing it manually first o check that article marketing suits you.

Can Article Marketing Drive Large Amounts of Traffic to Your Site?

Absolutely. Here’s a real example. A couple of weeks ago I submitted a particular article to a bunch of article directories. I deliberately chose a precise phrase for the title which returned zero results at Google, so I could measure accurately what happened. Less than two weeks later there are over 700 web page results at Google, referencing my article title. And traffic has begun to flow in to my site from those web pages.

Another example, this time from an article marketer I know. She recently conducted an article marketing experiment, submitting a new article to 25 article directories every day for a month. Her web site revenue doubled within four weeks.

Article marketing might not be mysterious. It’s definitely not a big secret. But it does work. If you are looking for a way to drive large amounts of traffic to your web site at no cost, that is it.