When you have a product to sell online, there are many different tactics you can use to help get customers. One great way is through Joint Venturing. A Joint Venture (or again, simply a JV) is when you partner with a person to help sell your product(s). While it is a great idea, it can sometimes be hard to find JVs. So here are some great ideas on how to find them.



The way you go about trying to find JVs actually depends on how competitive your niche is. If you're in a niche that's saturated (such as the Internet Marketing niche) then you will have to go about things a little differently. However, if you are in another niche that's much less competitive then finding JVs shouldn't be too difficult.

For the less competitive niches, all you really have to do is ask people if they'd like to JV with you. However, you have to ask the right way. The correct approach to asking a JV can be the difference between a 10,000 dollar launch or a 10.00 launch.

So you can do a Google search on your niche. Then write down the sites that come-up. Next try to find out a name for each site so that you can address each email personally. Then email the person who runs the site.

Introduce yourself and then tell them something you like about their site. Explain why you found it interesting and that you are interested in learning more. Here is the MOST critical point in seeking a JV. Ask them if there is something you can do to help the person out. Whether it is with graphics, writing, whatever you can do provide it shows good faith. Finally, if you have done the other things properly you will be able to tell them a little bit about your product and ask them if they'd like to hear more about a Joint Venture with you.

That's how to get JVs in niches that are not too competitive. However, you need to take a slightly different approach on highly competitive niches.

In highly competitive niches you need to make yourself stand out from everyone else. There are hundreds of people who are looking for JVs in some of the most popular niches. So to stand out you want to approach potential JV partners and ask if you can do something for them. Whatever you might be good at, offer to help them with something that you are good at (creating a script, writing a blog, etc.).

Then once you do something for them, they'll feel like they should so something in return. This is called the theory of reciprocity. What they may decide is something in return just might be a JV with you. Or, you might just develop a long-term relationship with a few people that will pay dividends for you far into the future (beyond just one Joint Venture).

Gathering JV's can be a difficult process. It really depends on whether the niche is popular or not. For non-competitive niches all you really have to do is ask for people but for competitive niches you have to make sure you stand out to people who you want to JV with you. These partnerships are a critical component of being successful with your online business.