A Guide to Business

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Make Your Own Online Business

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One of the most important action steps is to get organized. This is never more true than in an Online Business. What starts as a simple website with a few articles can quickly mushroom to 15 websites with 500 articles, 7 products, multiple audios - and you've lost control of all of it!



That's why organization is so important to an Online Business. It provides the systems that allow the business to grow, quickly and painlessly. Here are five ways you can start to organize your Online Business.

1. Keep a Web Owner's Manual. This physical notebook should have a page dedicated to each website with the passwords, registrar and other pertinent information. Plus you'll want a master list of all the URLs you own.

It's amazing how quickly you can accumulate a long list of domains. Early in my business I lost an important URL because I had forgotten I owned it and failed to renew it on time. This was a costly error and one that could have been corrected with a Web Owner's Manual.

2. Inventory Your Assets. Not just your physical items like your computers and printers, but also your intellectual assets. I found that I was spending too much time looking for "that video" that I knew I had created - but forgotten which domain I put it on. With more than 75 active domains it sometimes took hours to find the one I needed. Now with a single list of all of my videos (and another for audios) I can find anything with a simple electronic search.

3. Set Up A Dashboard. You have a choice of how you start your browser. Why go to MSN or Yahoo or AOL and immediately get distracted by the latest news? Instead, set up your own web page with links to all of the sites that you use regularly. Then set this page as your Home page.

It's much faster to click on the Home button, then on the name of the site than it is to type it in. And even faster than using favorites or bookmarks, if your list is as long as most peoples'!

4. Create a Productivity Folder. Even though my most frequently used documents are organized in various folders inside My Documents, I find it very helpful to have links to them in a single folder on my desktop. That way I can open that folder and immediately click to open the documents I'm likely to use daily. That saves having to navigate through multiple layers to find them.

Why not put them into the same folder to start? Because it makes more sense to have them spread out. For example, my profitability analyses are with the web documents for each site. The daily activity report is with Business Planning Reports, etc. Having the productivity folder provides quick access to the things I am most likely to update frequently.

5. Track Your Success. Once you've determined your revenue generating activities, then you need to find a way to measure your revenue as well as those activities. I use a Success Factors report which is updated daily. It includes all the sources of revenue for the day, as well as the revenue producing activities completed such as articles written, newsletters sent, teleseminars delivered, and sites built. It's a one-page summary of daily revenue so you can see exactly where you are every day of the month. No surprises here!

With just a few tools and some consistent attention, you can get - and keep - your Online Business organized.
Make Your Own Online Business
Did you know that an autoresponder can improve your sales significantly? It works on auto pilot, even responding to queries while you're asleep. These little programs automatically reply to messages around the clock, and in some cases are almost instantaneous. Since most people need to be exposed to an offer seven or more times before they're willing to buy, an autoresponder can help you get the word out, and convert potential customers into real buyers. Most people don't make a purchase on the first, second, or even the third visit to your site. While we like to think we have products that are high enough in quality to make even the most skeptical person into a buyer, most people actually have to think about it for a while. This is where an autoresponder comes in handy.

By providing the opportunity for interested people to sign up for more information, you have the ability to keep more potential customers. Most people are trying to find a reason not to buy, or are comparing products to see which one is best. By providing regular, high quality information about your products and deals, you can remove doubts and make potential customers feel a lot more comfortable. You're also keeping your company name and website fresh in their minds. If you don't make use of an autoresponder for capturing visitors contact information, you could be using money. There are lots of ways to improve your profits using an autoresponder. Here's one of the most common.

Step 1: Put a form allowing visitors to opt in on your home page. Also, place it in appropriate locations on other pages, and on the pages of people who are hosting your advertising. People can add their email address to your list from here. Be certain to reassure them that there's no obligation, and all the information you'll be providing is free. It's also a good idea to let them know that you're not planning to redistribute their email address, as many people avoid signing up because of this fear.

Step 2: Offer some kind of free content to encourage more sign ups. This isn't vital, but it does provide an incentive to get on the list. For instance, you could offer an Ebook, report, or even a small discount for the names and addresses of people who come to your site. Be sure not to ask for any more information than you absolutely need, as many people are worried about the possibility of unsolicited email from other sources, and even identity theft. It's important not to scare off potential customers who might sign up for the list.

Step 3: Create a series of messages for your autoresponder, such as testimonials, a limited time offer, or information about your product. Be sure to provide links back to your webpage in each message. Send them out at intervals, regularly enough to keep your name fresh in potential customers' minds. Be sure you don't send them out too often, however. You could become associated with too much email, destroying the image you've tried so hard to build. How often your autoresponder should send out messages depends on what kind of sale you're trying to make. Soft sales, such as the use of testimonials or other information, should go out once a week or so. However, if you have a limited time offer, you should send an two or three emails out over the course of a few days.
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About Author
Both Jeanette Cates & Jonathan Drake are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jeanette Cates has sinced written about articles on various topics from Internet Marketing, Your Online Business and Women. Dr. Jeanette Cates is an Internet strategist who works with consultants and other experts to help them leverage their expertise into Online Success. Dr. Cates reveals more productivity secrets at. Jeanette Cates's top article generates over 823000 views. to your Favourites.

Jonathan Drake has sinced written about articles on various topics from Your Online Business, Health and Phones. Not sure which is right for you? Read my
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