They surround you each and every day from the back of your Corn Flakes box

in the morning to the merchandising displays at the local store. Marketing is

about creating a need, making customers realize that they want to purchase

the products or services on offer. Job-hunting is about the same thing.

Candidates must make employers want to hire them. The reality is that

employers do not enjoy recruitment. It is a costly and time consuming

business and they would rather manage with the resources they have than

continuously add to their workforce. Adding to the workforce means extra

wages, increased management costs and additional benefits. If a manager

could use one employee to fulfill two roles they would happily do so.

Therefore, when forced into a recruitment situation employers want to feel

confident that they are securing the services of individuals who can grow and

add value to the organization.

As a job seeking hopeful, it is your job to create a need in your prospective

employer. You must make them feel that they cannot actually manage

without securing your services. It is far more important to create a need than

simply be hired to a role. Being hired means that you go into your new role on

an employer??s terms. Creating a need means you can set your own. The

greater the need, the greater the rewards for you to benefit from. By

convincing a hiring manager that you will prove a valuable asset you can

significantly increase your worth and secure a higher salary and benefits than

you dreamed possible.

It is at this point that marketing principles come into play. Creating a resume is

one of the most important tasks any job seeker has to complete. Quantifying

accomplishments and demonstrating achievements is not something that

comes naturally to most people. As with most people, candidates feel

reluctant to brag or boast and downplay their successes. A serious candidate

who wants to achieve a successful outcome in their job search is all too aware

of an employer??s requirements. Serious candidates understand and

acknowledge that employers want to hire highly motivated employees who

can work on their own initiative and deliver successful results time and again.

In actual fact it is this consistency that proves the key when forcing an

employer to make a decision.

Candidates who use their resume as a forum to demonstrate a consistent

record of success and achievement understand the principles of marketing. A

candidate who can make an employer sit up and take note of their abilities

and make them want to meet them is firmly on the road to success. There is

little point in relaying trivial information or detailing the aspects of a role that an

employer assumes the candidate is capable of in any case. Employers and

hiring managers want to see candidates at a level above that. They need

employees who can work at the next level and deliver results time and again.

Before creating a resume, it is vital that candidates take their time to review

their careers in depth. Think about every role, focus on specific challenges or

objectives that were set and achieved. Focus on targets that were beaten and

acknowledge personal accolades, honors and awards that sets the candidate

apart from the competition. By demonstrating how previous employers

viewed your employment and recognized your individual successes, you can

ensure that hiring managers seriously consider your resume and call you for

interview.

Given the increasingly demanding and challenging work environments of

today, employers expect that employees can work with a minimum of

supervision and make sound decisions in the face of trying situations. They

don??t want to hire followers who need to be led by management and who

prove themselves incapable of making any decisions. Employers want to hire

serious candidates who will assume the mantle of leadership and work

collaboratively with their colleagues to achieve overall company success.

They want unselfish people who understand the value of teamwork and

cooperation.

You may wonder how it??s possible to demonstrate all these qualities within a

two-page document. The simple truth is that if you focus completely on

creating a need and meeting an employers expectations, you will be in a

position to create a strong resume that markets your candidacy effectively.

Understanding an employer??s needs means that you are halfway to securing

your position. Proving yourself capable of meeting those needs will ensure

your success.

Your resume is a vital tool in your job search arsenal. It is critical to your

career success that you create a resume demonstrating your achievements

and enhancing your profile. You must make employers decide that you are a

candidate to be viewed seriously. You need to make the decision for them

and ensure that the call to interview is inevitable, a foregone conclusion from

the time you submit your resume.

If you wish to be hired to the position of your choice and secure the career that

you value, creating a marketing document is an absolute imperative.

Understand how the principles of marketing can be applied to your resume.

Learn from professional marketers and follow their philosophies to create a

document that increases your chances of success.