Market survey research is that concept that what the customer want and what he need or believe. Market survey research would be questionnaires and surveys. For starting up a business there are a few things that are important first is market information. Market information is making known the prices of the different commodities in the market, the supply and the demand. The examples of market information questions are that who are the customers? What his need? What he want? Where are they located and how can they be contacted? What quantity and quality do they want? When is the best time to sell? Another is market segmentation. Market segmentation is the division of the market or population into subgroups with similar motivations. Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences, and psychographic differences. Another is market trends the upward or downward movements of a market, during a period of time. The market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to derive the figures from the number of potential customers or customer segments. But besides information about the target market you also need information about your competitor, your customers, products etc. Lastly, you need to measure marketing effectiveness. There are some technique such as Customer analysis, Product research, Advertising the research, Marketing mix modeling, choice modeling competitor analysis risk analysis analysis. choice modeling attempts to model the decision process of an individual or segment in a particular context. Choice modeling may also be used to estimate non-market environmental benefits and costs. Choice Modeling is believed to be the most accurate and general purpose tool currently available for making probabilistic predictions about human decision making behavior. In the market trends another concept is competitor analysis Competitor analysis In marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitor. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats and another concept of market trends is that risk analysis. Risk analysis should be performed as the part of risk management process for each project. The outcome of the risk analysis would be the creation of the risk register to identify and quantify risk elements to the project and their potential impact. Many types of . Vc-india is one of the market research firms. Vc-India deals with marketing research surveys online, market research India, market research, survey, bpo &kpo, dataprocessing and other services .Vc-india is best market research company in the market. Vc-india deals to see his customer's requirement that what client wants and what the demand of his client is. Vc-india helps clients improve products, strengthen customer support, gain sales, expand employee satisfaction, retain current business and target new markets. Vc-india analysis provides an unbiased outlook and a reliable assessment of an industry and includes product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations and company profiles.