I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the core marketing strategies you need.
It's like when you're building a house (my Dad and brother are carpenters so I've seen a lot of houses being built!) and after you've poured the concrete for the base, you start framing...which means you start building the framework of the house with wood 2 X 4's.
Once that framework is done, then the carpenters start filling in the wood framework with insulation, plywood, sheets of gyproc and so on.
Marketing your new business is the same way...you start with a marketing framework - the basics for marketing your business - and then you start building from there.
There are 3 main reasons why it's important for you to have a marketing framework:
1) a marketing framework will ensure that you have the necessary building blocks to start marketing effectively and keep marketing
* we all need a place to start and figuring out your marketing framework will give you that place to confidently start marketing your business
2) a framework gives you the ability to make a plan of action
* in order to make a successful plan of action for marketing your small business, you need to have a starting point from which to build and start adding action steps that you need to take to keep your marketing momentum going
3) a marketing framework makes it easy to figure out which marketing strategies to add
* once you have the basics in place, it's easier for you to add tactics that will work with and build upon the marketing tactics you already have in your marketing framework
You can see a theme running through these 3 reasons and it's all about being systematic, consistent and building upon what you currently have.
When you start with a marketing framework and have the basic marketing building blocks in place, it makes marketing your business easier, faster and more enjoyable (because it's less work and you have time to check out other exciting business and marketing opportunities).
There are 3 components that you need in your marketing framework:
1) a website
2) free giveaway and opt-in box
3) marketing tactics based on your core marketing strength
Let's look at each of these in more depth:
The first component you absolutely need in your marketing framework is a website. I'm sure you've heard this again and again, and are probably sick of hearing about it....but that's because it is so important!
A website is crucial for building credibility, trust, a relationship with prospects and clients, and also as the key means for building your list. This leads us into the second component you need in your marketing framework.
The second component is a free giveaway and an opt-in box. These go hand-in-hand - you need to have an opt-in box on each page of your website that gives people access to a free giveaway in exchange for their name and email address. This is the way you start capturing names and build a list of prospects that you can communicate with on a regular basis and build a relationship with them.
A free giveaway is a piece of valuable information that your prospective clients would find useful. There are many different formats you can provide your free giveaway in: a report, audio lesson, tips & tricks, a checklist, an audio recording and so on.
The third component that you need in your marketing framework is tactics built around your core marketing strength. There are 3 main areas that most marketing tactics fall under: writing, speaking and networking.
All of us are usually stronger in one of these areas, we enjoy one area more, or it comes easier and we can therefore do it quicker.
Once you figure out that, you will start to add marketing tactics that are built around that core strength of yours, and then grow from there.
So if you're just starting out or you are not achieving the results that you want, take a look at your marketing framework. Make sure you have these 3 components working smoothly and rest assured you've got a solid marketing base from which to go forward.
Marketing A New Business
One of the most important factors that lenders look for when considering an individuals application for credit is their ability to manage credit responsibly. In the case of a loan this would simply mean making the required repayments on time. With a credit card this means using the credit card and once again making the required repayments on time in accordance with the terms of the credit agreement.
By conducting a credit search this information is readily available to a prospective lender and is used when making a decision to lend or issue credit.
Quite clearly some form of credit is required in order to be able to manage it responsibly and as aforementioned never having had credit or having had problems in the past could make this difficult.
All is not lost. There are lenders and credit card companies that will still consider an individual even if there is either no history of previous credit or an adverse credit history.
There are in fact a choice of credit cards available designed specifically for helping people rebuild their credit rating. In the UK there is a choice between the Capital One Classic Visa, the Barclaycard Initial, two offerings from Vanquis Bank and the Aqua Credit Card from SAV Credit.
As the name suggest, the Barclaycard Initial is also ideal for people who are just starting out with credit for the first time.
One potential downside to the availability of credit cards for rebuilding credit is the higher interest rates charged. The reason for this is simple. The credit card companies either have no way of knowing if you are going to manage your credit responsibly or if you may develop further credit problems and so charge a higher rate of interest as an incentive for you to repay the money and not leave a high balance outstanding.
What's more is like most credit cards, these offer an interest free period on purchases so if you pay your balance off in full every month you will not have to pay any interest charges at all.
Through continued responsible spending and repaying you can quickly start to rebuild your credit or demonstrate to lenders your willingness to adhere to their terms and conditions.
But beware people with good credit ratings are often bombarded with further offers of credit and find themselves biting off more than they can chew so the key to maintaining a good credit rating is to always try to stay well within in your means and be responsible with your borrowing.
Both Jody Gabourie & Tim Day are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jody Gabourie has sinced written about articles on various topics from Advertising Guide, Small Business and Marketing Strategies. Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next l. Jody Gabourie's top article generates over 74000 views. to your Favourites.
Tim Day has sinced written about articles on various topics from Credit Cards, Property Guide and Credit Cards. Written by Tim Day for creditmarket.co.uk a UK personal finance directory including information and resources relating to and. Tim Day's top article generates over 9900 views. to your Favourites.
Compare Home Owners Insurance Also include sections for your attic and basement, if your home has either or both of those. This is especially wise for people who dont live in areas prone to theft or serious weather conditions
