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This giant revelation has completely turned my business and finances around (That sounds darned obvious, now!)

Here is some of what I took away from that meeting and how it increased my lead generation and improved my relationships with my clients and prospects. I hope you take away what I've learned and apply it to your business.

What is on everyone's mind right now?

High Gas Prices and Bad Economy!

What, if anything, can you do for your clients right now?

You need to contact all your customers now and let them know that you are still open for business. I am doing that very thing with my current list, including past customers that I haven't spoken with or contacted in months and in some cases, years.

An interesting thing happened when I started contacting old customers. If I could get them on the phone, one of the questions I asked them was what are they doing to generate business today?

You see, my business primarily deals with B2B and what I found was disturbing. Many of my customers were inaccessible when I called because they seemed to be in meetings all day long. My only options were to either leave a voice mail or send an email. Those are not my favorite things to do but I had no choice in most cases. Our clients that had answered the phone were not very enthusiastic about their choices for marketing so they weren't doing much except having meetings. And then I found out what was happening; They Are Having Meetings About How Bad Business is. They were experiencing what Dan Kennedy categorized as an "Economic Enema".

All failures are owned. What you need to do now is "enter the conversation inside your customers mind". You need to follow up with your customers.

How Do You Start Fixing Flaws in Your Follow Up?

Before we can talk about fixing the flaws in your follow up we need to find out how you go about generating leads.

When generating leads you must ask, "What are some reasons your prospects don't respond?" I have listed 4 of the leading reasons why a prospect doesn't respond to your ads. 1. They didn't pay attention. 2. Mismatch - they want 'x' but rejects your proposed way of getting it. 3. It's the price or ability to pay. 4. Distrust! Wants 'x', accepts your way of getting it, but doesn't believe in you.

You need to engineer a follow up system to deal effectively with all 4 of those objections.

One thing you need to do right now and that is to Show Up More. Send them snail mail, email them weekly or call them with service specials and do it often.

I'll have much more information for you on How To Fix Your Follow Up in future articles. The best thing to do right now is to let your customers know that your doors are still open and invite them to come by or call even if it is just to say hello.

Another thought that came to mind while listening to Dan Kennedy talk was some of the principles written by Robert Collier. What he wrote about in his Letter Book is just as prevalent today as it was in the 1930's. Here is Collier's Principle:

Collier stated that once you understood the wants and desires of your target market it's smart to enter into the conversation inside your customers mind.

Collier goes on to say: "you have to compete in the same way for your reader's attention. He is not looking for your sales letter. He has a thousand and one other things more important to him to occupy his mind. Why should he divert his attention from them to plow through pages of type about you or your projects...?"

Copyright (c) 2008 Hal Hoadley

Marketing And Sales Support

One of the best ways to boost your affiliate sales is to take full advantage of brand name recognition. It is a proven affiliate marketing tactic: selling products with high popular brand recognition is much easier than selling an unknown product or company.

It just makes common sense in our brand eat brand world!

It seems so obvious but many beginning affiliate marketers make the mistake of promoting little known products or companies. Their task will be much more difficult than if they sold the products of a well recognized brand name.

As a full time affiliate marketer I have seen this fact pointed out daily in my sales stats. Brand names sell. Popular brand names sell even better. Popular brand names with popular trendy products sell the best.

If you're an affiliate marketer you must choose the products you promote with the utmost care; in many cases this is where you will determine the outcome of your marketing efforts. Choose wisely and you could be in profit before you know what hit you. Choose wrongly and it's an uphill struggle from the very beginning.

Here are a few tips or suggestions to help with your affiliate marketing.

* How To Pick Popular Products

You must keep your eyes open. What products are your friends and relatives buying? What brands? What products are in all the popular magazines? What Products are being advertised on TV ad nauseam?

You should be able to figure out the popular brands and products that are currently selling. Remember, if it's popular, it's selling!

As an affiliate marketer you can promote anything, why not choose the most popular brands and products. Just look for popular trends and join the bandwagon. Sure, the competition might be stiffer but the demand for these products will also be greater.

If you join affiliate networks like Commission Junction they will show you the companies with the highest sales volume in their system. Study this sales data before you pick your affiliate companies or products.

You can even use Google Trends to tell which products are popular and in which countries. Do some market research first and pick the most popular products to promote.

Many marketers keep an eye on their PPC Pay Per Click keywords for any surges in searches or impressions. A big jump could mean an increase in popularity for that product or company.

* Be Aware of The Buzz Factor

Certain brand names and products have buzz. How many times have you seen the Apple iPhone shown or spoken about in the last month?

How about Vista? I promote laptops within one of my online sites... I saw a surge in laptop sales once Vista was released. I sell RAM or memory cards on my site... I knew there would be an increase in people searching to boost their computer's RAM to take full advantage of Vista.

Keeping your eyes open to popular trends can result in more sales. If there is high demand it is much easier to sell the product.

* Can It Only Be Bought Online?

One of my most successful tactics has been to pick products or offers that are only available online. Dell products come quickly to mind. If products are only available online, you will have a better chance of selling them.

Online coupons and exclusive deals also increases your affiliate sales. Look for these and display them along with your popular brands for they will increase your sales. Everybody loves a deal!

* Use Brand Names In Your Site Copy and PPC Advertising

You must always check with your affiliate company what rules they have about displaying brand names and trademarks on your site copy. Most companies will supply their affiliates with web content they can use for promotion.

Most Companies have strict rules prohibiting affiliates from using certain brand name keywords in their PPC advertising. Each company is different, so check before you proceed with any PPC campaigns.

However, one of the most effective ways for PPC advertising is to use the particular brand name and product name in your PPC ads. Savvy affiliate marketers have figured this one out long ago, it mainly has to do with finding the buyer at the right stage in their buying process. If they're looking a particular product - they may already have their minds made up and are ready to buy.

I have experienced this first hand in my own online marketing. Someone searching in Google for gaming laptops might just be checking out these machines, whereas someone searching for a particular gaming laptop by the exact product name is more likely to buy... and I have the web stats to prove it!

* A Rose Is A Rose Is A Sale!

In conclusion, if you're going to promote affiliate products, it would be foolhardy not to pick popular brand names that are trusted and liked by your potential customers. Brand name loyalty will play a major role in whether or not you get the sale. Keep your eyes peeled for popular trends and shifts in the marketplace so you can adjust your marketing to meet these new demands. Just remember, when in doubt always go with the popular brand name and you will increase your sales.

Copyright (c) 2007 Titus Hoskins

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About Author

Both Hal Hoadley & Titus Hoskins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Hal Hoadley has sinced written about articles on various topics from Marketing Strategies, Internet Marketing and Advertising Guide. Hal Hoadley has been creating direct mail marketing events for multi-million dollar companies for 24 years. His marketing skills have produced million dollar sales in various markets through out the United States. Recently, Hal has put together a marketin. Hal Hoadley's top article generates over 1300 views. to your Favourites.

Titus Hoskins has sinced written about articles on various topics from Personal Desktop, RSS and Computers and The Internet. The author is a full-time online marketer. For the latest and most effective web marketing tools try: Or try these excellent free training manuals and vid. Titus Hoskins's top article generates over 49500 views. to your Favourites.

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