Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980's. It is a concept which had them selling their customers an image and an idea. Soon, along with the pair of running shoes you were buying, you were also buying into the concept, and "just doing it"; and your Bell telephone service isn't just about a tool, it's about the way we are all connected. Advertising has become less about the product and more about the feeling the company wants you to associate with what they sell.
Branding isn't just for companies. People in all walks of life and various career stages are starting to use self-branding to get ahead. Like a company and its product in the marketplace, self-branding means looking at yourself as a winning brand. It's being aware of the things that set you apart from everyone else and make you memorable and unique - your skills, abilities, personality traits. Being self-aware means you become clear about what you stand for and what you have to offer. Doing a good job is no longer good enough to guarantee your career will go well.
Branding yourself means you become associated with what sets you apart from others and the added value you bring to a job, business, or situation. Self-branding demands self-awareness and communicates that you feel comfortable in your own skin. When you know what you've got to offer, you become powerful and intentional about how you communicate that through the quality of service you provide. You are your most important asset. Self-branding provides direction and clarity of purpose for how you work, not just what you do for a living.
Because you are self-aware and focused, the benefits of branding are many. Self-branding:
* Increases your confidence and self-motivation
* Increases your visibility and presence
* Differentiates you from your peers and colleagues
As a result, you will:
* Achieve your personal and professional goals
* Increase your salary
Personal branding is the strategy behind the world's most successful people like Oprah, Madonna, Donald Trump, Richard Branson and Bill Gates. It demands commitment to what you value, consistency in what you deliver, and the guts to market who you are. It is the difference between an ordinary career or business and an exceptional one.
Get clear on the brand "You", and be faithful to it.
Recommended Resources:
* "The Brand You 50" book by Tom Peters. In it he creates a process in which you can empower yourself to stand out, both personally and professionally.
* Self-Branding e-course by Cecile Peterkin, Cosmic Coaching Centre
Copyright 2005-2006, Cecile Peterkin. All rights reserved.
Marketing Brand Management Jobs
Google developed a prime product, Adsense. Marketing your website through key words, brand performance, and Adsense is an entirely new means of promoting your focus. As the rest of the world wonders what happened, those with an understanding of the particulars, in this case, KEYWORDS, trump the market.
Traffic to your site requires keyword rich content that will not only get the reader there, but keep them there, and bring them back, frequently. The trailer of this market is a resounding thud against equality, and packs a punch recognizable due to strategic style and market abundance. Where do you get your traffic?
What keyword wraps your business website in functional traffic building content? Recently, I started focusing my interests on keyword profiles and optimal qualifiers. This process moves my articles, my websites, and my work into the forefront of marketing, bringing more traffic to my site. By branding my site, and my work with keywords, the content become rich and recognizable by web crawlers bringing even more traffic.
The depth of focus brought to my sites at this point in time, means my plan is working. More clicks equals more bucks in my pocket.
So, what's in it for you, my reader?
More clicks. By reading and understanding how to work the system to improve your visibility through marketing keywords and content rich information, your site gains traffic and you earn more money.
Strategy:
1. Have a website oriented to market your product with keyword rich content relating to your product and your market.
2. Promote your focus with keyword rich articles written specifically for your market niche.
3. Promote link back capabilities with the articles you write.
4. Develop traffic promotionals that bring back your client time and time again, encourage them to send friends to your site, and provide content interesting to new clients.
5. Be recognizable. Have brand recognition by narrowing your scope to a specific niche of the market.
Capitalize on the market available to your niche by using relative keywords focused specifically to your content and product. This brings readers who are interested in your product to your site, and helps narrow the lineup, while promoting your product to more of those who are interested in more information. A focused customer with a specific interest in your product and service is far more likely to hang around and purchase something off your site than one who accidentally came across your site while surfing the net looking for something unrelated.
Select your keywords with care, to bring in specific people to the site. This helps focus your readers, and your articles to better serve the common good of your web design. Broad scopes just don't work. Get a niche and stay in it.
Both Cecile Peterkin & Manpreet Jd are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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