Price adjustment is the most feared occurrence that any consumer may tend to avoid. Attribute this to the fact that it has been instilled in the minds of consumers that lower costs means savings. In these scenarios, quality is nowhere to be found since most people would rather satisfy their needs in the most economical way possible. This is where other businesses, particularly new players in any category will always suffer. The level of importance of products is configured accordingly in the same way as that of Maslow’s Hierarchy of Needs.



For most people, it has become a psychological warfare when it comes towards properly choosing goods and items. For one, the level of manufacturing costs and production costs has evidently been forgotten. In this way, it is easy to spoof or make people believe that they are indeed purchasing goods that contain the necessary variables and nutritional facts, when in fact these are only existent in their minds.

Attribute this to studies made with regards to the cultural and environmental aspects of a region or location. People today care less and rely heavily on fabricated information as long as they are easy on the pockets. Gone are the days when a person would prefer a Mercedes Benz from a Toyota when luxury and reliability are at stake. As long as an item or good is nearer to such individual longings, affordability has become the important thing above all.

Forecasts for the past years may be conservative and now that Chin Chin has slowly placed itself as a known brand, it is best to strike when it is hot. The Chin Chin Black Gulaman and the Powerbits Sports Drinks have made their way into the consumer minds and it is only proper to raise a bit the purchase price to realize that quality does not come cheap.

The key factor towards making such marketing projections was based on the key point areas to which have been carrying the product to the consumer. The demand and purchase orders made have been increasing, and referring this to the notable law of demand and supply, tweaking prices may further identify if the item is indeed a hot commodity.

Sure there will always be risks involved, but considering that a company cannot forever operate on debt, offsetting the losses and start to gamble and measure the level of efficiency of most items needs to be carried out at some point. For Chin Chin, it is a risk, but it is better to engage in it rather than not earn at all.