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Marketing In The Music Industry

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First of all, let's go over how you should not behave in person or on the phone with A&R, managers or the folks at the record company. Don't call and give a long, drawn out story about this or that. Don't call and use slang and profanity when giving your pitch. And don't go on and on about nothing because they are super busy people who might just hang up on you or walk away.



The call should go like this, "Hi, my name is "your name" and I'm in a band called "your band name." We are from "such and such place." Do you mind if I tell you a little about our music or would you like me to get you a demo? Keep it simple, polite and professional whether it is in person or on the phone. Music industry people don't want to hear your life story but if you play your cards right, they may want to hear your music.

How are your communication skills? Are you able to sum up your entire point in one short paragraph? Are you able to be professional and concise? You need to display your point in a couple of sentences so you don't lose their interest or waster their time.

Communication skills are vital in the music industry whether you are seeking a record deal or more interested in independent music. And keep in mind that communication is not only done verbally but through letter writing as well. If you are not particularly wonderful at writing and lots of musicians aren't, then have someone else help write your letter to ensure your point is clear and grammatically correct.

So, the point is that you want to impress and keep all the music contacts you come in contact with. Be professional and think before you speak. Sometimes you only get one chance with a contact in the music industry so you want to take advantage of that opportunity and communicate precisely what you need to. Practice what you want to say ahead of time so you don't leave anything out. After all, your goal is to leave a killer impression on the person you meet.
Marketing In The Music Industry
Mentoring is a connection that is established with a person who is a specialist in their area. The mentor is always more experienced than the mentee. The mentor shares their experiences, and the lessons they have learned. But the relationship benefits both the mentor and the mentee. The mentor benefits from the opportunity to strengthen their leadership skills. The mentee receives career guidance, helpful advice, connection to music contacts and the opportunity to prepare for the next level in the music industry.

Think about it, in almost every aspect of life, you will find mentors, even in independent music. You had one in school, probably in your family, at jobs and in many other events in your life. If you are considering your own mentors and I suggest you should here are some tips to ensure a flourishing relationship:

What to look for in an awesome music industry mentor:

- Amount of proven knowledge in their area of expertise.

- Are they generous and honest with their advice?

- How well are their leadership and communication skills?

- Is the mentor committed to mentoring you in particular?

- Are they capable of getting to know about you and your independent music goals?

- How well are they able to recommend steps for you to take in the music industry?

- Are they able to connect you to contacts in throughout the music industry?

How to choose a mentor:

- Pick someone that you feel you can look up to and truly learn from.

- Choose someone who has a similar career path or interests.

- Find a couple different mentors or choose one that is very versatile.

- Pick someone who is willing to invest time in you and your future.

I cannot stress to you just how valuable a mentor can be in your music industry career. You not only gain all types of music contacts from them, but you use them as a guide for your independent music career. Respect your mentor and their time. Make sure you make good use of the time you spend together. Organize your topics of discussion before you meet or speak so you have a clear and concise idea of what you need to know.

There are many benefits to a music industry mentorship, for both parties. The mentee gains the benefit of someone's skill to help them pilot their career development. Mentors have the chance to reflect on and add to their careers. Having clear goals and communicating these will ensure that the experience is constructive and beneficial. So, find music contacts that are into mentoring and form a relationship. If nothing else, you may gain knowledge and perspective that you previously did not possess.
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Ty Cohen has sinced written about articles on various topics from Keyboard Synthesizer, Mens Health and Marriage. Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author/creator of best-selling music biz books, courses, audio products & "How to" resources that helped 1000s. Go to. Ty Cohen's top article generates over 33100 views. to your Favourites.
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