In short, MLM can be defined as a business that engage in Multi-level Marketing. In this type of business, there are various levels of distributors. These distributors of the company represent the company to bring the company's products to the individuals of the public.
The distributors of the company are not paid a fixed pay. They are only paid a commission when they successfully make a sale. Commissions are awarded based on the volume of their personal sales volume and also based on their group volume. These distributors can be termed as independent business owners or franchise owners because they are not an employee of the company.
Many distributors build their business by increasing their base of customers to increase the sales volume or to increase his group size by recruiting members to join him as a downline and engage in the business with him so that he can get an overriding commission on the downlines' sales volume
Distributors earn commission from their personal sales effort as well as the leveraged effort of their downlines. Commission is paid to distributors based on the companies' compensation plan. There can be multiple levels of people receiving commission from one person's sale.
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But I think that in order to put all of the techniques and tactics out there being espoused into perspective, (and yes, I am an espousee -- is that a word??? smile, ) it would really make a lot of sense to know what your Ultimate Objective is in Network Marketing. Would you agree?
I sent out over 1000 emails asking a single question:
"What is the Ultimate Objective in MLM Recruiting?" And they went out over a period of 4 months. We got a lot of response, and some was amazingly off base in it's answers.
Here is the breakdown as close as we could get it:
37% said that the Ultimate objective was to get a paycheck.
26% said that it was build a downline.
22% said it was to create financial security.
8% said it was to help people. (Great Answer!)
And the rest fell in differing answers.
Now folks, 63% said that the Ultimate Objective was to either get a paycheck or build a downline. Those are 2 VERY obvious results, but they are fruits of reaching your objective, not the objective itself.
When I was starting, my team got off to a blazing fast start and a blazing fast crash, because we lost sight of our Ultimate Objective in Network Marketing.
I had the honor of working with some folks in Canada, and one person in particular I'll call him Frank, was doing all the right things, but was not getting the results he wanted.
He had lost sight of the Ultimate Objective of MLM recruiting.
And when he finally "Got It," his business exploded.
The same thing happened out in Colorado Springs. I'll call him "Dick". He was struggling for the longest time, but when he saw and "Got It," and focused on the Ultimate objective, his business exploded. Now he earns a 6-figure income. I am so proud of his success. He truly deserves it.
Whenever you do trainings or writings, some folks will "Get It," others take some time and still some others never get it, as that is just the way the ball bounces.
But for those who are ready to "Get It" and explode your business with a little paradigm shift, you have come to the right place.
I have seen businesses literally explode in 90 days once this Ultimate Objective was understood and internalized then duplicated. And your business can, and will too.
So what is the Ultimate Objective of MLM Recruiting?
Collecting Decisions.
Not getting a paycheck, or building a downline, but collecting decisions. Plain and simple, and the truth.
You can prospect, approach, present, follow up and follow up some more, but if you do not collect the decision from people, you will be a nice person doing a lot of work in MLM and making NO money.
If you don't FINISH what you started, you will never create a finish worth having.
Collecting Decisions is where you make your money, and doesn't matter if it's a yes or no you make money with every decision.
If they say yes, you make a commission and override on your downline. (Result) But if you get a No:
You still have gotten paid by sharpening your skills with that person, and remember:
Paychecks are temporary -- skills are permanent.
The REAL value in this business is in the permanence. Ask any Networker Millionaire.
If you sharpen your skills to Razor Sharp, you can go anywhere in the world, and make a fortune with this Industry. Now THAT is career security!!!
So I have one question...
How many decisions did YOU collect today?
Your Ultimate Objective in MLM is to collect a LOT of decisions.
As my friend Jeff Roberti (50 Million dollar earner in this industry) says:
"I was no different from anybody else when I started except for one thing: I went out to collect a million dollars worth of No's."
Both Mlmabsolute & Doug Firebaugh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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