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Marketing Research And Strategy

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Keywords are search queries visitors use on search engines. Keywords are 1 to 6 words in length, with little longer exceptions. That's why long tail keywords are important. Even though they have fewer searches, they can still receive enough traffic and prove a lot easier to dominate as there usually is less competition for them.

You cannot have a succeeding search engine optimization campaign unless you have keyword research strategy. If you desire heavy web traffic, your website must contain keywords and phrases that are commonly used by people while searching for information that's related to your niche. For example, your website deals with milk products.

Your website must obtain forward in search results for key phrases that point out interest in your products/services and transmit some sort of advantage to the company, so it's great to find and test keyword phrases.

Now your expecting visitor is online and searching for something. They type keywords into the search engines that point what they want to find. They are the ones who start the communication - they're actively looking for something and if you don't show up in their searches, they will find someone else.

But you have to know what they're searching for; what keywords they use; and guessing is not enough. Online keyword research is the key is a careful, in-depth keyword research to notice out:

What your visitors are searching for? What keyword are they using? Which keywords are most viable? Who else is optimized on these words? How many websites are you competing against?

Extract keywords from the merchant website Spot the profitable keywords Choose the most profitable keywords Compare with the free wordtracker tool Time to choose your keywords

Some keyword phrases are highly competitive while others deal be slightly used in search. Keyword research strategy helps you to target the most productive keywords for your website. One basic principle in search engine marketing always applies for me. It is always easier to reach number one for a keyword which has less competition than to compete against millions of webpages.

Marketing Research And Strategy

Why you should listen to me:

I have spent literally hundreds of hours reading e-books and other relevant sources for this information. I work as a professional SEO and have had huge successes in some of the highest margin markets on the web. Over the length of this article I will be sharing with you a system I use to aid me through my efforts.

When doing keyword research you need to ask yourself these two very important questions:

1. What is the demand for the keywords I am researching?

2. What is the supply?

Most SEO professionals use common sense and often try to find the answer; they just do it the wrong way. If you own a site that sells Wireless Vacuum Cleaners it's easy to type your market into Overture's Keyword Selector Tool and get a list of hundreds of relevant keywords and their search counts. What you do with this information is what's important. Some people think an expensive WordTracker subscription using the Keyword Effectiveness Index is the answer: they are crazy.

WordTracker is an amazing tool for building huge keyword lists, but its competition-research data is riddled with holes (KEI should be used only marginally, its data should be used amongst a bevy of tools).

Myth: The number of competing pages that show up in bold when running a search on any search engine is an accurate indicator of the keywords competition.

Fact: This has got to be one of the most common misconceptions in online marketing. Whether a keyword yields 99,000,000 competing pages or 100,000 it doesn't matter.

To find out the true competition of a keyword you should KNOW the following.

For the keywords you are targeting in Google:

What is the total quantity of back-links pointing to the top 10 ranked sites?

How many times is the 'keyword' used in the anchor text linking back to the top 10 ranked sites?

How many sites use that particular keyword in their title tag? (you can use the allintitle:'keyword' search for this data)

Do the top 10 sites all have the 'keyword' in their Meta description & keyword tags?

Do those top 10 sites all have the 'keyword' in a header tag somewhere on the body of their page?

Do the top 10 sites use the 'keyword' in the first and last 25 words of the page?

Do the top 10 competing sites bold, underline, or italicize the 'keyword' somewhere on the page?

Once you gather all of this data you will know EXACTLY how much competition is involved for the keyword(s) you plan on targeting.

Why this information is important to you:

Regardless of how much time you put into your efforts, if the top sites all have 10,000+ back-links with properly optimized websites you might find it extremely difficult or impossible to ever sniff the first page of Google. With the popularity of SEO these days, it is a complete liability not to know this information before running a SEO campaign.

As you can imagine doing this manually is a detailed & time consuming process. Researching the sites ranked 1-10 for all of your keywords relevant to your market can be an exhausting task. I use a WordTracker subscription and love its tools for building large lists; KeywordDiscoveries software had some nice features as well. I've used free tools like GoodKeywords and Overture Keyword Selector Tool but none really gave me the raw data I needed to truly gauge my competition.

For a while, I simply had to research each individual keyword using the search engines and click through each individual site. It was a time consuming task but nonetheless it was effective and very profitable. Thankfully now I have access to software that automates the whole process for me. It gives me the information I need before I choose which keywords to target. To read a controversial review, about this new industry standard software visit http://www.keywordkingdom.com/keyword_software_scam_revealed.html

When all is said and done, I hope I have instilled in you the importance of going the extra mile to research the competition and not just aimlessly target keywords. You cannot overlook this step; it can be the difference between a successful campaign and an utter failure.

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Both Chris Johnathan & David Chase are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Chris Johnathan has sinced written about articles on various topics from . Chris Johnathan is giving advice to build a proven . Want to learn how to develop a successful. Chris Johnathan's top article generates over 2900 views. to your Favourites.

David Chase has sinced written about articles on various topics from Women, Rhinoplasty and Cars. David C. Chase is giving away his new, quick and easy SEO mini-course to the first 250 people who sign up. "The 7 Simple, yet Wildly Successful Strategies for SEO". Visit. David Chase's top article generates over 2900 views. to your Favourites.

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