Both of these methods of advertising will require a great deal of thought and planning, otherwise you could lose an awful lot of money. There are some people that have made vast amounts of money using PPC but you must be very careful.



As with both these types of advertising you will need a very good title, this is imperative and most of the time will decide on whether you win or fail. You will only have a few seconds to grab your reader's attention. With PPC you will need good quality keywords and you will certainly have to do a lot of research to find the best keywords for any campaign. My advice here is to use some keyword tools from either Google or Word tracker.

Now going back to the title, within your descriptive title try to use a good keyword, this way it will be highlighted. Do not use you main keyword, the reason for this is everyone else will doing this. Your headline for PPC and any email campaign should be either a witty title or a factual title you will be looking for something that attracts the reader's attention.

The content with any form of advertising especially email campaigns should be relevant to anything you are selling and you need to get straight to the point as well. There is nothing worse than having to read a full page of garbage just to get to the punch line. Your content should be so good that your reader just has to know more about what you are selling. Explain why your reader should want to find out more perhaps your product is unique or a time limited offer.

With PPC advertising you will have four lines on which to entice your reader to find out more and one of these lines is your URL, remember with PPC you have to make every word count.

Your advert must also be factual if it is not you will just pay for wasted clicks. With PPC you will have to try different add variations write at least ten different adds and try them all against one another. After a short time you will find which advert works the best, now you will have to try different add variations again, this time around this most successful add.

With targeted email campaigns you will have more space to capture your reader's attention but again you will have to be factual with what you are selling. Layout is very important and plenty of spaces between text, make the advert easy to read and always spell check.

With any email campaign you should always follow up with other email campaigns, it often takes several times before a reader will act upon your offer.

Remember to never give up trying success is just around the corner.