So how can we take a wimpy marketing tool like your massage therapy business card and give it muscle? How do we put it to work so that it actually does something for our business? How do we adapt these little cards to elicit a response from potential clients?
My suggestion is this...
Include a direct response message on your card. Make them an offer that will make people take action.
How about this as a little two-line message:
"Get a FREE half hour massage with the purchase of 30 minutes (limit one per person)"
Then give your business card out like crazy. Give each of your existing clients six cards and ask them to hand them out to people they know who may need massage. Give them to your family and your friends to give to people they know.
But before you give them out, add one more little note. Write this by hand and sign it with your first name only:
Expires: February 28th
Eric
Of course you don't actually write "February 28th", but put down a date that is two to four weeks from the time you hand the card out. Then sign it with your first name. You have to attach some sense of urgency to using the card or like I've already said, it's going to sit around forever and never get used. Putting an expiry date makes people take action today.
I like the hand writing stuff. Not only is it practical i.e. your printed business cards won't get out of date, but it's also a really nice personal touch.
But you can print any kind of offer that you think your potential clients might respond to. You can invite them to your massage therapy website to take a free stress assessment online. You may invite them to sign up to your ezine for announcements of special offers for subscribers only. You may offer them a free paraffin wax treatment or body scrub with their next massage.
You decide what offer will work best for the type of clients you want to attract.
The important thing is to take the necessary steps and turn your passive and wimpy little massage business card into an action-generating (and appointment-making) powerhouse.
So put your current cards aside and use them for writing your clients' appointment times on them as a reminder for their next appointment. Then get some new massage therapy business cards printed with this idea of eliciting a direct response at the top of your mind. And watch the difference it makes in your practice.
There's still more that you can do to boost the response to your massage business cards and we'll look at that in Part 3 of this article.
Massage Therapy Business Cards
Think about opening a massage therapy business, then unique to think about what type of budget you had to start. On the other hand is very important that your clients communicate with you while you are doing the massage to give you feedback on the service that they require an a manner that it will take the allow the client to be at ease.
Do you want to make house calls, do you want to have a brick-and-mortar business where the clients come to you. These are the things he you should think of first to decide what type of essentials and equipment you will need. Unless you have a brick-and-mortar business, having a great massage table that is very comfortable and very accessible to your clients and had side pockets to store your equipment or essentials that you have, you should always think of these things first, it will help you in the long run.
When determining a great massage table, you should also think of the face cradle and how it would fit each client and it is adjustable or very comfortable with enough padding that your clients are not uncomfortable. But not too much padding that it will affect their posture and call is irritation or pain to their neck and back. You should also look at tables that have adjustable height settings and arm slings for your clients. Having arm slings is mainly for comfort for your client or patient. While this would not be considered a need for a good table. It certainly is something you should think of to have a step ahead of the other competition. The more you put into your business and the comforts of your clients, the more satisfied they will become and will determine repeat visits from them.
You should always think of your clients first in their comfort, but because they are coming to you to solve a problem. And they should be a will to get the full benefits and more if possible, this will always satisfy them and give you more credibility toward your future in the business. You could also think of using arm foam for comfort, extra sturdy legs, rustproof instruction and light weight. But remember, the more you add to your table of the war the table will cost you buy in the and is it worth the extra money to gain a clients trust and repeat business. Although having the right essentials to do the job you should also have the right training. If you are not a certified massage therapist then you should not be trying to do this type of work without being properly trained. The reason is because you could do more damage than help, although it sounds as if a sides and something that you could do as well as anyone else.
Stop Your Stress from piling up and relieve your pain with a great , and you can start with a Or you May Want to Go With the Hot Stone Massage which is more in the area of gently rubbing, but if you want the full deal the entire Spa treatment you should go with the and you will get the royal treatment.
There are different ways that a resize their business trained to do the size different areas with different pressure points and if you are not trained to do this you could cause more pain and irritation to the muscles and bones. If you fill that this information has helped you in any way to succeed in your business then look for a follow up on future articles that will be published to help you succeed and become the best massage therapist in your area.
Both Eric Brown & Jesse Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Eric Brown has sinced written about articles on various topics from Massage, Business Cards and Massage. . Eric Brown's top article generates over 1900 views. to your Favourites.
Jesse Miller has sinced written about articles on various topics from Health, Fitness and Guided Meditation. Stop Your Stress from piling up and relieve your pain with a great , and you can start with a. Jesse Miller's top article generates over 301000 views. to your Favourites.
