Branding is a tool by which we associate trust. Think of a brand name product. Ask yourself the question how do you feel about that product? Do you feel at ease buying that product? If the answer is yes, then it is for the reason that you know and trust that product. Why? Because you know when you buy it, you know exactly what to expect. If you answer no, it would be mainly for the reason that the product is unreliable, because you are not sure about what to expect. This idea of branding is essential in your autoresponder messages, because you have the task to condition your potential customers to positively associate your website, business name or logo etc, to what they should positively expect from your website and its products.

(Note: If a customer or website visitor sends you a question etc, you should always respond ASAP. If there is a problem work out a solution ASAP. Treat your customers etc, the exact way you want to be treated yourself. This note is absolutely essential, if you want to retain your brand image)

So how do I use all this information in my own autoresponder messages? Good question, so lets answer it! What I have discovered that works effectively, lies in the exact structure of your autoresponder emails.

1. Introduce yourself, both personally and the website ideas you represent.

2. Send your subscribers only value information which helps their own website or internet purpose. These emails need to be set-up in an autoresponder process multiple times. Over time through this strategy, you are making your subscribers feel completely at ease. By constructing informal high value informational autoresponder messages, you are indirectly consistantly associating your 'Brand Name' with a feeling of 'Ease' and 'Trust'.

3. Once you have established point 2 effectively. You can begin to indirectly pre-sell different products. Why? Because your subscriber is now at ease and your subscriber trusts exactly what you are saying, because you have conditioned this behavior. Value informal information supplied at first simply lets a potential customer associate your brand with exactly what it represents.

4. After a set period of time you can at this point 'Direct Sell' a customer, because they absolutely know your brand and trust your purpose. And if you have been effective from points 1 through 3 your strategy will have a maximum effect in sales.

Big players online have email lists that consist of up-to and over 300,000 subscribers. How did they achieve these numbers of subscribers. Almost all professional internet marketers have more than 1 website. This is one mistake on my SitePromotionNow website. It covers every topic available about online marketing in one website. Whereas seasoned professionals break up these different branches of related topics, and create different websites relating to this subject. For example 2 topics included on my websites are RSS and Copywriting, two completely different topics that relate to the whole of online marketing. But instead of having them on the one website as I have done. An absolute seasoned professional would have constructed 2 separate websites about each of these topics. Each website would have also an autoresponder set-up, which targets both these subject topics separately.

Not as I am doing with my autoresponder, targeting an open email list, which I am assuming is interested in online marketing in total. What the professional is doing is targeting potential customers who are directly interested in the topics of RSS and Copywriting separately. By this, products can be potentially sold where there is a 100% interest in the information provided. Instead of with my website I am covering 100 topics in which a customer may have only a 1% interest in RSS and a 100% interest in copywriting. But because of how my website is set-up, I have no idea of what value information or products I should be targeting to an individual customer. I am just targeting each customer as if they are interested in the whole of my website, where in truth they may be only interested in part.

Subscriber lists can be gained from numerous traffic means. Search engines, PPC, e-Book links, forming joint ventures, word of mouth, this list can just go on and on. But no matter what means you use in gaining traffic to your website, a very large proportion of website visitors will be untargeted. In that they will have little interest in what your website provides, they are just simply surfing the net and/or do not know what they are looking for. This is wasted traffic and a pure waste of potential customers, but only if you are not aware of this. So it is essential, I have found to position your autoresponder subscribe box on multiple website pages, and I try to use a (1) x (2) format.

(1) Is the question that I pose to my targeted traffic so that they may sign-up for further information.

And (2) are the 2 seperate questions that I pose that are open and appeal to a larger audience.

For example: (1) Learn exact answers to effective affiliate marketing methods by subscribing here.

(2) Making an income online is easier than you imagine when you gain these skills. (2) Free - This is your complete guide to show you how to create a real online income stream.

This is only a general example guide, but gives you an exact idea of my own 1 x 2 strategy. It is open in its format, and just does not only appeal to your target audience who may just be interested in affiliate marketing. But is also open to untargeted traffic who may have never even considered the idea of being able to make money online.

Tip: Free Manual traffic surfing sites are ignored by most as a source of website traffic of any value, and so they should be if they are not approached with purpose. But they can be a real source of potential subscribers. Build yourself a webpage containing your subscriber box and write content within the page that appeals to all who may read it. Use this page as you would with your first autoresponder message. Introduce yourself and your website purpose. I myself have built a very large responsive email list using this exact strategy.

The Ultimate Autoresponder Tip:

Provide your autoresponder messages with a link where potential customers can simply download your messages in a pdf format. Why?

1. This gives your sign-ups the opportunity to gain an online solid product that they download to their own computers desktop. Your pdf document may even remain on their desktop for quite a while. PDF is harder to discard, you have to manually move it to your trash can. Plain Email messages are just read once and are very easily discarded as you know.

2. You can give your potential customers the opportunity to use your pdf documents in there own autoresponder messages or on their own websites. Thus you have created an effective form of viral marketing, simply because you should have at least your website address embedded in the pdf document. There are many ideas in the ways you can use pdf format. I am certain you will come up with hundreds of new ideas in the way you can use effectively this exact method.

Tip: I myself because of time restrains use private label articles on occasion. These type of articles are a great source for autoresponder content. I would advise looking into this method, if you are looking for an added professional touch which saves time.

I hope that the information provided in this not so quite short article is of a real value in your own internet marketing efforts. Selling online in all forms, is a task that requires an immense ongoing knowledge and effort if you plan to be really successful, but this task should always remain fun, this is exactly how I treat it. Internet marketing as a general topic has so much value information readily available, and I challenge you at this point to go and seek it out. Try differnet ideas and methods, try completely new ideas of your own. Find that system that simply works well for you and expand on it. Remember always, there are no limits in your life or online, only the limits you place upon yourself. So go, seek and succeed.