Viral marketing has evolved from traditional word of mouth to a highly recognised marketing endeavour in the online world. Viral Marketing has been defined on Wikipedia as “marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”



The beauty of viral marketing and its impact in the online world is incomparable to the palpable results of viral publicity. Online marketing is rapidly changing with exponential growth of opportunities for individuals and businesses. What was once thought to be an environment where anything was guaranteed to go viral, has shifted to one in which people are looking for more and more creative ways to market themselves. Viral marketing has now paved the way for individuals to use this preferred method for promoting their name on the web. We have all heard of viral marketing, but what are the implications for individuals on the web?

Google, the world's leading search engine seems unassailable in today's search environment. In the UK, it has an 80% share of the search market and shows no sign of losing ground to its closest rivals Yahoo!, MSN, AOL and Ask. According to Nielsen Online, 3.5 times as many UK searches are conducted on Google as on the other 38 leading engines combined. Furthermore, according to Comscore, in the U.S. alone there are over 10 billion core searches per month performed on the search engine giant.

In the U.S. alone, there are over 150 million people who visit social and professional networking sites. Common issues such as “borrowing” people's profiles and identities are on the rise, with such large numbers of people looking to promote themselves on the web as distinctive brands. Representing yourself online and managing your reputation is not an easy matter, especially when the words you write about yourself are on the basis of how people perceive you. The esoteric belief that it is justified to copy other profiles is derived from the lack of inspiration, moral direction, and the pressure to over-represent ourselves on the web. The drive to be “different” contradicts this very tendency that infringes on others' unique and inimitable content.

Your personal LookupPage gives you the opportunity to leverage your own publicity and manage your professional reputation online – you can call it the viral LookupPage. There are millions of web searches a day, and the second most popular search criterion of searching for a person's professional background is growing with conceivable results that generate business opportunities for promoting yourself online. At LookupPage, we know that when your name appears on Google's first result page (we guarantee that it will) that you are not only establishing a powerful web presence, but also acquiring the highest level of viral publicity and personal branding. Now, that's called being in the right place at exactly the right time – thanks to your personal LookupPage. You can read more about the benefits of your page and how they all play an integral role in promoting your page on the web.