When it comes to promotional printed coasters, they can really be a great resource for companies who want a fun item to help promote their business. However, promotional coasters come in quite a few shapes and sizes, meaning that you’ll have a big decision on your hand when you’re determining which promotional coasters to order. How can you make that decision? Your best bet is to ask a number of people in your office for opinions, see samples when you can, and, above all, consider the materials used to make your promotional coasters. Material makes a big difference to your printed coasters’ success in every aspect.



Material varies from printed coasters to promotional coaster, but the first way to narrow it down is by cost. Whenever you purchase promotional products, you want to be sure that you’ll se a return on your investment. Of course, as with anything, the better the quality, the higher the cost. If you’re on a low budget, you may not be able to afford the specific materials that look the best. You make also want to go for lower quality/price if you’ll be handing out the promotional coasters to as many people as possible, like you would at a conference or trade show event. Materials such as plastic and foam will always be less expensive than materials like leather, but the key is to find that material that is perfect for you AND your budge.

The promotional printed coasters material also matters in terms of hardness or flexibility. If you’ll be traveling a lot, a “hard" coaster will be easier to break, chip, or scratch. However, a soft, flexible coaster, although not quite as high-end, will be easier to transport. Check out your options, and then look at the thickness. Chunkier promotional coasters can be made in a 4mm thickness, but most of what you’ll find is about 2-3mm in thickness. Which is best for you? I depends on the personal style you like best!

There are also “fun" materials that you can use to really give your promotional printed coasters that little special something, attracting more people to your stand at an event. For example, a liquid coaster is a neat option. Trapped by a clear layer, sunflower oil and gel are added to this coaster to create a lava-lamp kind of effect. You can even add your own items to float in the liquid or give the coaster a dash of glitter for that glitzy effect. However, keep in mind that these types of promotional coasters are a bit more expensive.

Lastly, make sure that the printed coasters you chose are heat resistant or, at the very least, durable enough that your customization won’t wear off if a hot or wet item is placed on the promotional coaster. Remember, promotional coasters will actually get used in the house, so they have to be able to stand up to daily wear and tear. Choose your promotional coasters wisely. Your promotional products can really help take your business to the next level if you use them attract customers.