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Mavado A Better Tomorrow

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A couple of new reports came out this week addressing sleep in our culture. Everyone knows that they feel a little cranky when they don't get enough sleep. It's therefore no surprise that sleep affects your mood. What may be surprising, though, is that scientists know very little about why that's true.



We understand quite a bit about why sleep disrupts your immune function, your metabolism and your ability to learn and remember things. I have discussed each of these in past articles. But we don't know much about how sleep regulates mood. An interesting new study published in Current Biology by Michael Walker, sheds some light on this subject.

A loss of reason

A complex brain circuit that involves both higher thinking centers and reactive centers controls your emotions. It's the higher thinking centers that separate us from other animals. We have the ability (although we don't always use it) to evaluate our responses thoughtfully, before just reacting impulsively.

In the new study, volunteers were either deprived of a good night's sleep or allowed to sleep normally. Researchers then looked at both their higher thinking and their reactive brain centers after presenting them with some emotionally negative images to stir their reactions.

They found that specific reactive centers of the brain acted the same whether or not the volunteers had slept well the night before. But certain higher thinking centers responsible for keeping those reaction centers under control, were much less active in the sleep deprived group.

The interpretation of this is that our ‘gut reactions' are not really that affected by lack of sleep (at least in this situation) but our ability to reason and monitor those reactions is weakened, which can have all kinds of downstream consequences.

Is a longer workday productive?

Why is this important? Other studies show that we are getting far less sleep today than we did a century ago and throughout history. The advent of artificial light has extended the length of our daily ‘productivity', but many argue that this is actually counter-productive. By not getting optimal sleep, we are decreasing our ability to function efficiently the next day, and actually getting less done.

In fact, another study just released shows exactly that. In this one, researchers, Patricia Murphy and Scott Campbell, showed that napping is actually productive. First of all, midday napping did not cause people to sleep less well at night, as many believe. Second, midday napping improved performance on math, decision-making and reaction-time tests. This increased performance was true after the nap and lasted all the way into the next day, following the nap.

Many of us are so busy that we steal hours from our sleep to attempt to get more done. But science argues that we are not getting more done this way. We are actually reducing our ability to be creative, make decisions, work efficiently and cooperate with other people. Perhaps a little more time invested in our rest could dramatically improve our career and personal relationships.

Copyright (c) 2007 BrainFit For Life
Mavado A Better Tomorrow
One of the areas that require major investments in a business enterprise is definitely the publicity or advertising. From this perspective, one can very well analyse the importance and benefits that would be triggered by advertisements. These advertisements tend to increase the visibility of the brand and thereby win over the loyalty of customers and broaden its horizon of market share.

However, to get the same benefits and that too at an affordable cost would be nothing less than a dream come true for every business owner. Promotional items are affordable and effective modes of marketing, and after being customised they leave a lasting impression on the mind of customers when used. The logo, message, name and purpose of a business organisation is imprinted on these promotional items that constantly remind customers about the market presence of the company, every time it is being utilised by them. The durability of these promotional gifts work in proportion of the effectiveness and benefits of promotional items, as their increased durability prolongs the time period for which people will see it. Therefore, the quality of the promotional products must be taken care of as this will help you to earn profits even in future.

Apart from this, these business gifts can be presented as a token of appreciation to employees for their impressive performance and boost their morale and motivate them to work harder in future. These promotional gifts also give employees a sense of belongingness to the company and make them feel that their efforts have been recognised and that their contribution is important for the progress of the company. This ensures better performance of employees in future. On the other hand, promotional items facilitate to improve the reputation of a company in the eyes of existing clients as these business gifts are presented to them as an appreciation of their association with the organisation. All these points together pave the way for a bright future of the business organisation from all aspects that include consumers, clients and employees along with the increase in profit figures that is contributed due to these cost-effective promotional items and the brand image that it creates.

Hence, to ensure a better tomorrow for a business enterprise, promotional gifts are an ultimate method to get started. No matter whether yours is a small-business enterprise or a large-scale business, promotional gifts serve the same purpose for all. One can choose them easily in accordance with the budget that they can afford without creating a hole in their pocket. For any further information on promotional gifts, business gifts, and promotional products, log on to www.ideasbynet.com.
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About Author
Both Simon Evans & Gareth Parkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Simon Evans has sinced written about articles on various topics from Brain, Fishing and Fitness. Master Brain Fitness techniques for you and your family. Your Brain Fitness holds is the key to unlock your maximum potential. Dr. Simon Evans and Dr. Paul Burghardt at BrainFit For Life put together the right ingredients in right amount to create the rec. Simon Evans's top article generates over 6120000 views. to your Favourites.

Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of and promotional items. He has taken the UK gift market by storm by the. Gareth Parkin's top article generates over 450000 views. to your Favourites.
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