Despite what you may hear, the Google Ad Sense program is not for everyone. Some types of websites do poorly no matter how hard the owners try, and others should be doing well, but the Webmaster simply is not putting in the effort to make things happen.



Here are some tips to make Ad Sense work better for you. If you follow them all and you are still not having any luck, then you just might be running one of those sites that do not make money.

1. Determine if your visitors are 'in the mood'.

Some websites just do not work with pay-per-click programs. The best performing sites fall into one of these categories:

? Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here.

? Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You actually do not have to be selling these types of things; your site can just be a Mecca for information pertaining to these things. Then, when visitors come to read your content, they are more likely to click on your ads.

? Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing, and lifestyle content.

? Sites that draw a large amount of new users every day. Free coupon sites and 'how to' sites are good examples.

? Sites where people go and expect to read ads. Classified ads and shopping comparison sites fit into this category.

2. Make sure your visitors do not feel that you just want to grab their money.

? Give them plenty of relevant and well-written content. If writing is not your best skill, then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.

3. Play by the rules.

? Google has some very specific Terms of Service (www.google.com/adsense/policies) for participating in their Ad Sense program. Learn those rules and follow them so you do not lose all of your investment by being shut out.

4. Use the tools that Google gives you

? Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad 'channels' for fine-tuning ad results. These guys and girls are the 800-lb. gorillas in the pay-per-click market. They did not build these tools just to keep their programmers busy. Take advantage of their knowledge!

5. Tweak, fine-tune, and then tweak again

? you should never be happy with your Ad Sense performance. If it is good, then you need to make it great. If it is great, then you need to make it amazing. If it is amazing, then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the Webmaster via UPS overnight delivery!

6. Get more traffic

? No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you are only pulling a 2% click-through that is a lot of clicks when you have thousands of visitors each day.

7. Experiment with new keywords

? new keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that is working, and then refer back to Tip # 5.

? you can see results in near real time when you use Google's Ad Words. Do not be afraid to be different. If something that everyone else is doing does not work for you, then invent something that does work and get it on your site.