Does he need to understand the sentiments of the people? Does he need to advertise like hell? Does he need to take door to door surveys??



Not at all if he's selling medical equipment coz he doesn't need to cater to the masses. All he needs to do is contact the major hospitals and demonstrate his products to them. But still not satisfied then he can open various stores or hire agents to sell the products for him.

Still what to do if you are not from our country???

Not to worry, there is no need to open stores and waste your wealth or to hire agents whom you don't know or trust. You can simply participate in one the medifests and learn the Indian market. The Indian government really promotes various foreign companies to come and do their business here, so they keep organizing various fairs which give foreign companies a base in India.

By participating in this kind off fairs the foreign manufacturer of various medical equipment can easily offer there services to the interested customers at one place. Also by participating in these medical fests the manufacture can usher to its customers from various hospitals and can trap them by giving great discounts or free servicing coupons. The buyers also get a chance to compare the products of all the companies and if your company is new, it has great chances of creating its goodwill in the market as it will share the space in medical fairs with other well settled companies. Participating in these kinds of fairs is also not very heavy on the pockets as all the marketing is also done by the event organizers and they collect the interested parties and invite them to the fair. It is a very good opportunity for a company which wants to enter the Indian market and do competitive business. Demand is also created for new type of products which pays of for your R and D. once you are present in the country it will not be hard for you to find out the export import procedures of India and its taxation policies. You can also witness in the fests who are your potential business rivals and about their offerings. Once you are present here It also becomes very easy to make contacts which might prove very helpful it the growing course of your business.

Another great benefit of participating in these fests is that along with the clients various parties who might be interested in doing business with you will also come and you can lure them by good offers. These are huge fairs where a lot of crowd comes and they are also usually held in huge open spaces like pragati maidan in New Delhi. You can also gain great knowledge on how to do effective business in India and could easily choose between agents or stores etc.