In order to stay with the competition, developing new and enticing advertising campaigns is essential for watch companies. The new men's and women's Raymond Weil advertising campaign has been piloted by the famous photographer Joel von Allmen. To add to the eloquent appeal of Raymond Weil timepieces, it was shot in the famous Latin Quarter of Paris.



Each of the new advertising campaigns corresponds perfectly to what the company looks to achieve. It has the perfect combination between luxury and sophistication. Everything the company stands for is displayed with the new advertising campaign.

For the new female campaign, it pays tribute to women's beauty, allure and magnetism.. This is exactly the type of women the company aims to attract; the women with charm and beauty. After all, looks is everything and with a new Raymond Weil watch you too can be apart of the beauty.

The new campaign has two visual themes to promote. The first is devoted to the women's collection, Shine. The second theme is devoted to the women's Parsifal collection. Between the two visual themes you will find sexy, young, bewitching and provocative. These are all the facets of the ideal Raymond Weil women.

The men's campaign is just as impressive and has just as much to offer as the ladies. This year's campaign goes with power, strength, and virile. Going away from the previous model and image they had, this year's is captivated by the enigmatic, blue-eyed gaze with a face full of character. To go a step further, it is aimed at someone with the dashing looks and an amused smile.

Much like the women's campaign, this Raymond Weil advertising campaign features style and elegance with a dynamic and cutting-edge campaign. It has the seductive Don Juan appeal while still exuding the timeless charm of a successful and confident man.

It takes time and patience to deliver a prominent advertising campaign like these. Raymond Weil has made sure they delivered a campaign people would not forget. It is targeted toward the specific audience they are looking to attract, and beautifully accomplished.

The men's and women's Raymond Weil advertising campaign is sure to attract the finest customers worldwide. While it is the watch that actually makes the sell, it is the advertising campaign that generates the traffic to begin with. And with two sophisticated and seductive campaigns, Raymond Weil has scored yet again with a successful advertising campaign.