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Merchants Credit Card Processing

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As identity theft and fraudulent credit card activity increases online, consumers are more wary than ever with trusting their personal information to unsecure processes. As a result, more merchants than ever are exploring the advantages - for themselves and their customers - of using a Secure Sockets Layer Certificate.



Below, we'll describe the types of merchants who can get the most out of SSL technology. We'll also explain the basics regarding how it works, including how sensitive data - including credit card information - is encrypted and authenticated.

Who Needs SSL?

To understand why the technology is important online, consider what happens when you call someone on the phone with whom you have never spoken. Somebody picks up the line, answers, and the conversation begins. First, how do you know the person on the other end of the connection is your intended target? What identification process exists? Second, how can you be certain that a third party has not tapped into the phone connection in order to eavesdrop on your conversation? That is, how do you ensure privacy?

Now, consider what happens when your customer visits your website to buy something. They'll likely enter their credit card information and submit an order. How do they know they're sending the information to their intended target? Just as important, how can they be sure that nobody is "eavesdropping" on their information? Secure Sockets Layer ensures the entire process is private and contained.

Any retailer who accepts customers' personal information on their website needs an SSL Certificate. Not only does that include credit card numbers, but also passwords, birthdates, social security numbers, and any other data that requires privacy.

Basics Of How The Technology Works

Assuming a Secure Sockets Layer Certificate has been installed on your website, the process begins when your customer accesses a secure page (the URL will start with https). Your site delivers a public key which validates your company's identity. In response, your customer's browser produces a session key. It encrypts all data that is exchanged between your website and the customer's browser during that particular session. This process happens without requiring any action from your customer.

Data Encryption And Authentication

The information that travels between your customer's browser and your website is encrypted by the SSL Certificate. The Certificate is comprised of two separate keys that work together: a public and a private key. The public key handles the encryption of the data while the private key decodes it.

The SSL Certificate also handles the task of authenticating your website. When your customer points his or her browser at a secured page, the browser automatically takes note of the Certificate's presence and identifies its source (in this case, your company). This authentication process is critical. It establishes trust in the same manner that a passport validates your personal identity.

SSL And Processing Credit Cards

Having a Certificate installed on your website does not necessarily give you the ability to process credit card transactions. Rather, it signifies a higher level of trust that your customers can have in your company's identity. As a result, customers who visit your website will be more likely to submit their personal information. That said, processing their credit card transactions still requires having access to a merchant account or an alternative payment processing solution.
Merchants Credit Card Processing
Would it surprise you if you were being charged double the processing rate you believe on over 50% of your processing transactions... Do you believe credit card processors charge all merchant accounts the same processing rates? Or think processing companies charge the same percentage rate on all Visa and Master Card transactions processed through your credit card machine?

(Secret #1) NEVER SHOW A CREDIT CARD PROCESSOR YOUR PROCESSING STATEMENT WITHOUT FIRST GETTING THEIR MERCHANT CREDIT CARD PROCESSING RATES; including their Mid-Qual (Frequent Flier and Reward Cards) and Non-Qual rates (Corporate Cards). These are some of the secret rates most merchant processors over charge you and don't want you to know... Nationally, all processors pay the same percentage rate as determined by major credit card companies like Visa and Master Card. However, not all processors are alike; they offer different services, different levels of service and charge different rates and fees. It is important to understand how credit card processing works and what to look for when selecting a processor, and the information below hopefully assists with that process. The rates and fees depend on the type of business you have, whether you are swiping cards or keying cards along with the type of card you are accepting, and more. It is important to understand that varying rates will be applied to your processing activity as a function of the type of card, the manner in which the card is processed, and your adherence to required processing rules.

The lowest rate, and the rate you should receive most frequently, is your Qualified Rate. To receive the Qualified Rate on a given transaction, certain criteria apply including, but not limited to, swiping the card if you are a swiped merchant, or keying the card with Address Verification Service (AVS) if you are a keyed merchant. It is also essential that you close out (batch) your terminal each and every day.

The Mid-Qualified Rate will apply to certain card types and is a rate you should expect to be assessed with some regularity. Sales that are manually keyed are charged an additional percentage due to the fact that they are considered higher risk by the card associations than transactions that are swiped through a terminal. This percentage is a SURCHARGE. It is added to the qualified retail discount rate and transaction fee (This surcharge is also applied when a card is swiped, but the machine cannot read the magnetic stripe. When this occurs, the merchant has to manually key the card number into the machine. To the processor, this is a higher risk, so the sale downgrades into a mid-qualified transaction. Have you ever heard of frequent flier miles? These are special promotional cards that offer some kind of incentive to the card holder and also are processed at a higher discount rate. These incentives, such as frequent flier miles, discounts on automobiles, cash back, home rebates, etc., are funded entirely by merchants. Large companies that sponsor these cards typically do not offer their product for free; therefore merchants pay an extra percentage on top of the qualified rate in order to accept these cards. If the magnetic stripe cannot be read, or if it is one of the special incentive cards mentioned above, an extra percentage is added on to the qualified rate to compensate for the increased risk and/or the special promotional cards).

Non-qualified Rate - All credit card transactions that do not meet the requirements above fall into this category. They typically include but are not limited to: The Non-Qualified Rate is a premium priced rate assigned to certain card types, such as cards issued by non-U.S. banks. In addition, if the merchant fails to batch daily, all card activity will be downgraded to this rate. To minimize costs, ALWAYS batch each and every day.

"Historically credit card processing services were provided by banks that were members of the Visa or Master Card networks. Typically banks issued both credit cards and helped merchants process them, but over time the industry consolidated. Now, very few merchants use banks to actually process their credit cards. Banks found it was very expensive to employ sales representatives to convince every small business to accept credit cards, and they began outsourcing the services to companies called ISO's (Independent Sales Organizations). In doing so they reduced the cost of processing credit cards and realized their rates could not compete with the ISO's. (Secret #2) Most representatives sent to a merchant through their bank are not actually employed by the bank, rather an independent contractor representing the bank. Using a bank representative or your bank itself is typically the most expensive way to process credit cards, because you're paying the salaries and overhead of the financial institution. Now, while some merchants still buy their credit card processing services directly from a bank, more typically they get their services at a discounted rate through an ISO. The ISO cuts out the banks overhead and is responsible for selling the services directly to the merchant, providing technical support, processing the transaction (authorizing it and directly submitting it to the Visa or Master Card network) and bears the risk of charge back(s), along with (Secret #3) setting the price of said services." (see Wikipedia.org)

We are a straight forward company and want you to know all the secrets to saving money on your processing credit cards. We believe it is time for merchants to understand your merchant account statements and we specialize in saving you money on every transaction. JR-N-Associates in affiliation with yourcreditcardprocessor.com offer’s unbeatable Merchant Account Rates with NO HIDDEN FEE’s. Our competitive edge comes from our State-of-The-Art Software which provides World-Class financial security and is programmed into all of our point-of-sale (POS) equipment. We value each account we serve and realize great pricing is just as important as exceptional customer service.

You're probably asking yourself how we process credit cards lower than other companies. The answer is simple. The answer is simple.... Other companies only process credit cards. JR-N-Associates in association with Bank of America is the #2 Merchant Services provider in the WORLD and we provide many services to assist the business owner; from e-commerce solutions, website design, affordable web hosting to SBA business loans and free ATM Machines. We are able to provide business owners with "hassle free-one stop shopping' by meeting all your comprehensive business needs and offer complete business solution packages at a reduced price; when using one of our solution packages you'll never have the frustration of one company saying your e-commerce website doesn't work because of the merchant provider or your website developer saying your website is down because of the hosting company... You can trust us to provide you with a faster resolution if there's ever a concern while using one of our complete solution packages because we are in total control. We meet your financial capital needs as fast as 72 hours with short and long-term business loans from $2,500 to $50,000,000. We continue to provide complete business solutions for every e-commerce need you could possibly have. Our Guaranteed Web Solutions Division provides affordable web hosting, SSL Certificates, fully maintained custom built websites to a simple do-it-yourself Word Document based platform. You can also register a domain name to finding help with dedicated servers. Not to mention our custom website optimization programs and our search engine submission programs can easily be tailored to your individual needs.

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About Author
Both Frank Lucer & Jim Ramage are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Frank Lucer has sinced written about articles on various topics from Customer Service, Computers and The Internet and Finances. This article is brought to you by PaySimple, a leading provider of services. More information is available at http://www.PaySimple.co. Frank Lucer's top article generates over 60500 views. to your Favourites.

Jim Ramage has sinced written about articles on various topics from Credit Cards, Credit Cards. To find more merchant account secrets to saving money on your credit card processing, please visit: &. Jim Ramage's top article generates over 60500 views. to your Favourites.
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