Meta tags are not a magic solution. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are contained in the HEAD section near the top of the page. Meta tags are HTML tags that help you control how some search engines may index your site, by using the keywords and descriptions you provide. A good question to ask is if meta tags are still necessary. Meta tags are useful in getting better listings in the search engines. The title, keyword and description meta tags are standard HTML tags and should be placed within the HEAD section of a Web page.
Some believe that HTML meta tags will bring you to the top of the search engine rankings. Many vendors of software that generates HTML will make use of their own custom Meta Tags to identify different pieces of information about the document. You can define your own search fields with HTML meta tags. While many search engines are placing more and more emphasis on the keywords used on your actual HTML page, some are still looking at your meta tags.
Everyone knows that to obtain high search engine rankings all you have to do is put the keywords that you want to rank high with into your meta tags, right. You know that keywords should go into your HTML title and meta tags, but did you know that you also need to place them in heading tags. The description meta tag explains your site's content and data, giving the search engines' robots and spiders a brief summary of your site. Use the keywords in the META tags in your ALT image description for a boost in some search engines. Being specific and accurate are the ingredients to success with keywords. At the present time, most search services extract keywords from the page text, but some services may use the keywords meta tag. It's important not to repeat words in the description or keywords meta tags; Meta is not the only way to have your site seen by search engines. Keywords may be separated by a space or a comma or a comma followed by a space. Never, repeat the same word over and over in any single one of those places.
The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. In search engine listings you see a title and a short description. Titles and Description tags are the most important meta-tags that search engines consider to determine relevancy. Try to always include your keywords within the description tags, if you can put the keywords near the beginning of the meta tag. We recommend keeping your description tag to 170 characters or less. Some services obtain descriptions from the text of the page, while other services use descriptions given in description meta tags. Just a few years ago, good META description and keyword tags were a ticket to success for many sites and many spammers. The Keyword and Description Meta Tags are the two principle META tags that search engines look for when indexing your website. The keyword, title, description tags, have been abused by many seo gurus, because of this many search engines do not pay attention to the meta tags.
Meta tags are used to provide structured data about data, similar in many ways to the information provided in traditional library catalogue records. Meta Tags are most commonly used to distinguish the keywords that are relevant to a page's content. The robots meta tags are used and respected by all major search engine robots. META Tags are still important today.
Meta Tags Analyzer Tool
This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.
When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.
At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read. Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.
The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.
Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.
Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign
Both David Fishman & Sushil Kumar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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