Customer Relationship Management (CRM) is essential in the management of any sales driven business and Microsoft Dynamics CRM provides a solution to deliver management control over the entire business cycle from initial contact, pre-sale enquiries and meeting to sale and after sales servicing of clients in order to solidify the business relationship.
Microsoft Dynamics CRM provides modules for sales, marketing and customer service which are extremely “granular”, that is, you have the ability to drill down to the core components of your business performance to individual relationship activity or step back and take a macroscopic view of the overall performance.
It is self-evident that developing business relationships that bind your clients and customers to your business helps you to maximize revenue and enhance profitability. Microsoft Dynamics CRM places you in control of managing the business relationship with your clients, even in the most complicated of sales processes. This ensures you will be able to meet their needs and service requirements on time.
Managing the disparate activities of prospecting, marketing, initial enquiry handling through to sale completion is a difficult and complicated task which Microsoft Dynamics CRM simplifies with intuitive, easy-to-use features to empower management.
Business managers will be able to coordinate the business generating activities to obtain the most effective combined result for both the client and your company.
The ability to manage and control the business sales process implies that the there are measurable and identifiable deliverables produced, and Microsoft Dynamics CRM provides detailed reports of all business activities relating to each customer.
The ability to identify and target customers, comparison of effectiveness of various marketing activity and campaigns and the appropriate deployment of sales resources are provided by Microsoft Dynamics CRM and are extremely cost effective.
Microsoft Dynamics CRM provides a seamless user experience as it integrates quickly and easily with other Microsoft applications such as Microsoft Office Outlook. As Microsoft designed Microsoft Dynamics CRM with Office Outlook in mind, users require less time and training resources to familiarize themselves with the tool.
Microsoft Office users, familiar with MS Excel spreadsheets and MS Word word processing, are quickly able to migrate data from these more familiar applications to and from Microsoft Dynamics CRM. The result is that user adoption is widespread, making it faster and easier to integrate the program with others. Business users experience an increase in ROI due to widespread adoption of Microsoft CRM Software.
From the business user's viewpoint, implementation is greatly simplified and disruption minimized as Microsoft Dynamics CRM not only adapts seamlessly with employee activity but it is easily manipulated to provide a bespoke CRM solution tailored to meet your current business practices.
Microsoft Dynamic CRM Software makes it easy to modify forms, data fields and how client relationship data is presented are readily adaptable.
The largest software company in the world develops Microsoft Dynamics CRM and Microsoft provides the security that this CRM solution, increasing the likelihood that it will be supported effectively and consistently in the future.
Microsoft Dynamics Crm Professional
Being in MRP implementation, customization, integration, data migration/conversion business for many years, we would like to give you some orientation, in the case if you are on the way of ERP selection for your company. In this small article we will be talking about Microsoft Business Solutions ERP brands only, you can check our future publication to get similar orientation on Oracle and SAP ERP products.
• “Legacy” vs. “Modern” ERP. It might not be the focusing question, however we'd like you to look at the ERP products from this perspective: Java/EJB Sun Microsystems conception is less then 10 years old, and now Microsoft .Net/C# construction is in the process of getting market from Java. Similar time test should be given to ERP system – if the system has legacy architecture – it might be candidate for replacement or be seriously re-written/renovated.
• International aspect. If you think your company is and always be focusing on the US market and will do business with local folks only – this paragraph might be skipped. For the rest of us – and we are in this cohort – we should watch closes Microsoft Business Solutions international policies. When Great Plains Software and Navision Software were independent software vendor and being forming their international policies completely independently from one another – both had intentions to expand to all the world markets: USA, Europe, Australia, Asia, Africa, South and Central America. Now, when Microsoft sells all former GPS and Navision ERP products – it can choose one product over the other to promote on the regional market – simply due to the fact that it has to invest into ERP localization.
• Microsoft Dynamics GP - Great Plains. Great Plains Software pioneered in the earlier 1990th with its graphical and DB platform independent product for Mac and Windows: Great Plains Dynamics. The shell was written on C programming language and was named Great Plains Dexterity. Currently with Microsoft Dynamics project initiative – Microsoft renovated Dexterity – it supports now COM object calls and so XML web services, but it is not pure .net application/shell – Microsoft is investing in web interfaces for Microsoft Dynamics GP – Microsoft Business Portal for GP is very good example. Microsoft Dynamics GP incorporated all the best technologies from Microsoft Office to .Net, but its design was done more then 10 years ago. Microsoft Dynamics GP 9.0 is available in English, Latim Americal Spanish and Canadian French, plus German, Dutch and French/France versions will be available for version 9.0 only – they will not be supported for future version of Dynamics GP.
• Microsoft Dynamics NAV – Microsoft Navision - Navision Attain. Navision Software was established in 1994 and since then it gained European ERP mid-size and portion of USA market, especially for light manufacturing. Navision success should be attributed to Denmark software development market miracle of earlier 1990th. Navision went even further into graphical and DB platform independence – it designed its own database platform – C/SIDE – Navision separated SQL coding from the database itself. Currently MBS promotes Navision on MS SQL Server platform and its database independence is losing its actuality. Navision was localized by MBS to the majority of East European, South American and other emerging markets – if you are in Europe, South America, Asia and looking for supported reliable solution on your regional market – you should look at Navision first.
• Microsoft Dynamics AX – Axapta. Axapta was the newest ERP designed by Navision Software prior to its acquisition by Microsoft. The architecture is dated at the end of 20th century. Axapta needed some time for Microsoft to get upper mid-market ground – traditionally occupied by SAP, Oracle, PeopleSoft, JDEdwards. Currently Microsoft is localizing Axapta to Brazilian market – due in April 2006. Very good chances are in East and Continental Europe, including UK. In 2005 US Microsoft Business Solutions regional and nation-wide VARs invested into Axapta consulting practice – training and certifying consultants, marketing campaign, etc. Very good chances for Axapta for US mid-market and and upper mid-market clientele and prospects
• Microsoft Dynamics CRM. Microsoft Dynamics CRM 3.0 or simply Microsoft CRM 3.0 is promoted by Microsoft Worldwide. So, do not question it from the international perspective – you will have integration with Microsoft Dynamics GP, Navision (through third party integration), Axapta – in progress, plus with IBM Lotus Notes Domino – via Alba Spectrum Lotus Notes integration.
Both Syed Ali & Andrew Karasev are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Syed Ali has sinced written about articles on various topics from Customer Service, Computers and The Internet and Customer Service. Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, Syed can be reached at Tel: (905) 815- 1995 ext 22. Syed Ali's top article generates over 18100 views. to your Favourites.