One of the most effective website tools for increasing customer service as well as raising customer's trust and confidence in your site is the email. Their confirmation messages assure the users that their message had been brought to the intended recipient. They reach out to customers rather than wait for users to come and approach them as with the circumstances with websites. Email messages must be designed for its most advantageous purpose, using an interface that acts in the perspective of a busy inbox and the user's excited approach to reading mail. Email writing is a user interface design activity even though their messages are mainly text.



Online headlines, page titles and other sections of web copy do the talking on your website. The microcontent gives the readers an overview of what to expect and here are a few guidelines for writing them:

• They should be an abstract of the whole article written using terminologies that the readers can easily relate to.

• They should be written in clear and simple language.

• Avoid teasers that try to lure people to open it to discover what the story is about.

• The first word should be an informative and important one so in an alphabetized grouping, it can be easily retrieved.

Users most often read web pages in an F-shaped pattern, F meaning fast. The readers' eyes move at an astonishing speed across the words found in your website, that is completely different from the reading pattern taught in school. Content is read horizontally around the upper portion of the content area then moving a bit down the page continues reading the next in a horizontal movement again but covering a shorter course. Lastly, the left side is scanned vertically and this forms the stem. This pattern only shows that users don't read web pages word for word and that in-depth reading is uncommon.

Cascading style sheets of the CSS styling guide can be used for controlling and styling a layout and its content. HTML source code, because it has the same styles, need not be repeatedly copied when used throughout a web page. Defining and storing the style in a separate style sheet eliminates the process of copying again and again and makes it easier to be referred to as the need for its use in the web page occurs. With this action, there is a remarkable reduction in the file size allowing you to make global changes from one file, as well as shorter web page loading time.

A website is essential for a small business. Websites are the first point of reference that a customer explores when looking for a business. They are viewed as the company portfolio, presenting what they can do for customers. However they differ from portfolios in the sense that customers can start viewing from any point in the site, so it is imperative that every page is designed creatively to attract attention and portray your message. It must contain links to navigate users to anywhere within the site. A good website should be able to foresee what customers want as well as making them reachable. Make your site simple and navigable because complicated websites can turn customers away.

The Web page heatmap is a visual representation of visitor activity or the graphical illustration of how visitors act on a web page. The heatmaps use varied colors to register this activity – red indicates areas and sections with the highest visitor interest. These maps can help in building a web page layout or quantifying the success of an existing one. Different types of heatmaps can be made based on visitor activity: following visitor eye movements to determine how they view a web page; or mouse clicks can establish the page sections that generate the maximum activity. However, these 2 activities may not be translated in one map.