Well the skill is copywriting and it's the most important thing any internet marketer could ever learn. The art of copywriting is really just selling with written words. It's the simple art of persuasion.



You're using your copywriting skills when you try to get someone to go see a movie with you, just not in the written form. "I heard Roper gave it two thumbs up, do you want to see it?" What did you do there? You simply used an "expert" to justify what you were saying. You can do the same thing in copywriting to back up your responses.

So how do you become a million dollar copywriter?

Well people are hit with tons of advertisements a day and the number is only going to keep rising. So you're going to have to be very creative with what you say. The first big thing is to be yourself and don't try to change it for someone else.

A great quote I heard by Dan Kennedy is, "If you try to please everyone, you end up pleasing no one." So please just be yourself, people will take it or leave it.

The second step is to provide your prospect with some sort of proof. Simply put, if you're going to use numbers be specific. Don't say "15,000", say "15,678." It sounds simple but you'll be suprised at the increase in conversion you see. Plus the second one just sounds much more believable.

The next step is simple but vital to your success. You MUST position yourself as an expert. Back up everything you say and never make claims that are over the top. People aren't looking for hyped up sales letters, they look for genuine people. However, everyone trusts the expert and believes that they are credible. Think about it this way, do you trust your doctor for the most part? Would you take his advice if he told you how to avoid some sort of pain? Sure you would because he is an expert in his field.

The point in which most people fall off is not knowing their target audiance deeply. You must know their fears, pains, problems and desires so deeply they feel like your own. Don't slack off on the research it will pay off in your copy and your prospects will know it.

So to start the actual copy you need to make a headline.

You must make a stunning headline that pulls people in by the neck. The head line is truly just the biggest benefit someone can get out of your product or service. Make sure that you are writing a benefit laden headline, not a feature laden one. What is the difference? Well a feature would be, "Our product has a silent v4 motor."

The benefit is what that ultimately does for the end consumer. How does that truly benefit them? What is the end result because of that feature? What pain did it solve or what pleasure did it provide?

Remember, you should have the "features tell and benefit sell" mentality to writing your copy. Focus on the end result that they will have due to using your product or service.

The same goes for the use of bullets, bullets should be benefits. More often than not people will buy a product just because of one bullet in the copy, so make them pop.

These days you must also give people a guarantee, it's just expected. Statistics have shown that the return rates drop dramatically if you give them a 60-90 day money back guarantee. With results showing that over that return time period returns actually start to increase.

Finally, become a great story teller. If you can weave everything in with a great relevant story, then you have struck gold. Since the caveman day humans have just been magnetically drawn to stories, so use them to your advantage. However, make sure they are relevant or you will loose your prospects attention quickly.