Romance novels are about the first ninety days of a dating experience. They write about the time when passion is the greatest, sex is the best it's ever been with anyone ever and you have found the world's only perfect person. Sometimes love stories are told about dating and relationships that bloom and last through the years but the true dating and romance novel is about the initial dating experiences.
There are those that will say that having a great first ninety days with someone portends the possibility of a great long term relationship. That's truly hogwash. If you meet someone and are attracted enough to them to have a second or third date and initiate a sexual encounter then you can have a terrific first ninety days. Anyone who attracts us that far will probably not fall off their pedestal until at least the first ninety days is past. Ninety days is not good test of anything. The honeymoon in a relationship generally lasts that long, and even longer.
We're not saying the first ninety days is unimportant. It is. If the relationship turns out to be long term those first sexy romantic, passionate, "head over heels in lov" days will be remembered always, even after the mate has long since departed this earth. But the first ninety days being blissful, loving, tender, sweet, passionate and endearing does not proof of long term love make. There are those whirlwind romances that bloom, go beyond the "honeymoon" stage and grow to commitment within the first ninety days.
They mostly happen in dating and relationships between older adults who've had long term relationships or marriages before. Most new relationships, however, haven't progressed nearly that far in the first ninety days. It's not until the fourth month or much later that you find out if he or she is commitment phobic, if they are a slob, if they hate children and don't ever want to have any, if they are married to their work and will never have time for you, or if they're ready to walk down the aisle and start breeding next year.
Then, of course, there are lasting relationships - many of them, in fact, whose initial dating days were horrible, were battles of will, with one or more of the potential partners running from the relationship, denying the attraction, or thinking the partner not well suited. Sometimes these relationships are the strongest because they have to really take a look at themselves and their partners before they make a strong decision that the relationship was meant to be. The first ninety days of these relationships due anything but tell the story of what is meant to be, and what should be.
All in all, the dating experiences may be great, and may be romantic and passionate and filled with great times and wonderful memories. But they don't portend the future. Not at all.
Mission 90 Days Movie
The tools listed below are essential to communicating your solution to the needs of your ideal clients:
1. Blog - Your blog is like your virtual home office where you have a platform to engage your audience in the conversation around what they think, feel and the action they take towards your solution.
2. Articles - Publishing articles is your means of outreach to your ideal prospect. Each article captures the attention, develops interest, heightens desire to a point where you end your article with a call to action - which is your resource box that should lead them to a single option landing page that makes an offer in exchange for the visitors name and email address.
3. Landing Page - There should be a series of landing pages. One should engage with your visitor about how they think & feel and make them a single offer of a gift in exchange for them taking action by giving you their name and email address. The next landing page upon subscribing is a "thank you for subscribing your free gift is on it's way" and also makes an offer for an entry level product to your coaching message. And, there is a thank you if they decide to purchase and one if they decide not to purchase that makes a different smaller offer or maybe an offer for an affiliate partner.
4. Entry Level Products - These are small actionable pieces of your coaching message in the form of audio or video recordings or short ebooks that simply solve a common problem or challenge for your ideal client; priced low enough that most people won't have to think twice about saying yes to the solution.
5. Email List - Your list is the beginning of a beautiful relationship. It is really important to communicate like a real person and communicate often. Your regular emails will go a long way to build a community of loyal followers that are willing to purchase your solutions.
6. Teleseminars (telecourses, masterminds, group coaching) - both free & paid. These group events allow you to take your message to many. It's much more profitable for you to connect with a small group and allows you to share your coaching solutions at a lower price for your clients than your one to one coaching.
7. Internet Radio - This is a lot like articles except of course, you are engaging the sense of hearing instead of seeing. It's an other form of out reach that should draw them into take action with you on some level. This is also an effective community building tool - your voice and personal interaction.
8. Live Speaking Events - Preparing and delivering your signature speech will give you many opportunities to reach both small and large groups of your ideal client - even if for free - to promote your coaching solutions and invite them to take action.
9. Social Networking, Discussion Groups & Forums - The Internet gives you wonderful opportunities to make international connections with your ideal prospects to build community, as well as research the needs of your marketplace.
10. Product Creation - Everything that is a part of the Coaches Profit Wheel in 1-9 of this list makes up your product creation - each item plays a part in research or makes up the actual product itself. The key to product creation is re-purposing the many ways you delivering your coaching solutions. Mastering this final step is the key to profitability in your coaching business.
One to one coaching should be the final entry point in your ideal clients engagement with you. If you have laid the groundwork with the above steps you will create higher perceived value for your coaching solutions and be able to charge more per hour and coach fewer hours while providing your solution to more people that begin with your entry level solutions.
Both Abbas Abedi & Melody Campbell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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