Web based businesses usually don't make the most of what they have. They've invested time and money into building a site that could be lucrative, but they often overlook one crucial element in their web marketing. By ignoring this important detail, they may be missing out on as much as 12% or more of traffic to their site. And they may be surrendering coveted top positions on major search engines.



It is a technique that is so simple, so elementary that it receives very little attention. But it could make a huge difference in a company's bottom line. That little known trick is the inclusion of misspelled words in keyword lists.

It has already been proven that a comprehensive keyword list is an indispensable tool for the success of any website. Still many business people don't take into account that words can be easily misspelled. Whether it is due to ignorance or a case of the fingers typing faster than the brain can move, at one time or another, every person has made a typo. It is estimated that about 10 million searches are misspelled every day.

Taking advantage of these misspelled words is ideal for either PPC campaigns or organic SEO. It provides a significantly lower cost-per-click, is not nearly as competitive, yet just as targeted as the correct spelling.

In today's world, web entrepreneurs need every possible edge over the competition. It's a cutthroat world out there. With products such as Instant Keyword Research, businessmen and women are fortunate to have much of this legwork done for them. It includes a list that gives almost every possible combination of misspelled words for any search term, without requiring much more work than the push of a button. Some of these spelling errors are so common that they are searched for thousands of times each day. Others are not quite so obvious. But all of them can be useful.

There are web sites that focus more on the user experience and look up sites or listings guilty of the dreaded typo. Potential buyers can type in a search and this service will search through major sites, like eBay, to find any matches that are misspelled. For example, the word clothes will bring up any auctions in eBay that may match blothes, cloths, clothees, etc.

But the importance of misspelled words cannot be overstated. Businesses pay the price by losing out on customers. Buyers pay the price because they don't find what they need. However, with the wrong words on the right list, trouble can be clearly avoided.