So you have started an MLM business and now you need to get the word out. Leads are one way of bringing the proposal to the masses. Leads can be purchased or self-generated. By far, the cheapest way is to generate leads yourself. There are several free methods of generating leads. In addition to being free of charge, the use of a funded proposal is highly recommended.



A funded MLM proposal is one where you offer a low cost solution on the front end and lead the prospect into your main product (usually higher priced) on the back end. This serves a dual purpose for the marketer.

First, you get the prospect's information up front in exchange for the lower priced product. This is your generated lead and the information is added to your list data base. Now you can not only promote your main product but can also market other products to that person.

Second, you convert a sale which means you make a little cash on the front end. This profit can be used to purchase leads, advertising or other things you need to promote your business. Let's face it: you will not be able to continually grow your business with free methods. So you need a cash flow to take care of those needs.

Many people use their savings, checking accounts or other assets usually set aside for living expenses. This can be a drastic mistake and has led to the downfall of many online marketing businesses. Don't fall into that pit. Use a funded proposal set up to raise needed cash.

On another front, let's look at the approach you use. Certainly, you want the customer to buy your product, but you do not want to come on so strong with the sales pitch that you turn them off. This is where you can incorporate a new idea in marketing called pre-selling.

This is very simple and anyone can do it. The pre-sell approach first establishes your authority in the field you are marketing. People want to believe you are an expert. When they believe this, they will trust you. When they trust you, they are more apt to purchase from you. Really a simple concept and very basic.

On the front end, tell them a little about yourself personally. Establish yourself as a human being just like them. Give your credentials and tell why you are an expert in this field. Maybe include how long you have been involved in Internet marketing. By doing this, you build trust and credibility with the customer.

This should bring them to giving you their email address, name and maybe a phone number. Now they have already spent money with you and they trust you. So when you present your main product, they already believe in it and will probably buy it based on what they know about you.

In this case, you have done four things:

1. Established trust and credibility.

2. Established your status as an expert.

3. Gotten a really good, HOT lead that is targeted.

4. Made a little cash.

All this from a funded MLM proposal with a little pre-selling technique thrown in.