A pre-qualified lead is just someone that already knows what it is they are looking for, and have a fairly good idea that you are able to provide them with more information which they will find relevant. The method of qualifying a lead can be either via a web form, an email or even a phone call asking them some simple questions. The idea is you only want to hear from people that are interested in what you are offering. This way you'll be 10 times more successful than most other mlm businesses.



A fresh lead means someone that has only just initiated contact with you, and preferably is only looking at your mlm opportunity , not 5 different opportunities. The key thing to remember is that you need to strike while the iron is hot - get back to your leads is quickly as possible, before they lose interest or find something else.

So, where do I get these fresh, targeted leads ? Well, this is a question every single person running their own mlm business has asked themselves at some time or other. There are really only 2 answers - pay someone else to provide you with these leads, or generate them yourself. I'll discuss both of these 2 options below:

1. Buying mlm leads

There are many websites offering leads for sale, just do a Google search for " buy mlm leads " and have a look at the results you get back. You need to be very particular about what sort of leads you want, after all, buying leads that are 2 months old and have been re-sold 10 times are completely worthless. You need to be the first person to contact these mlm leads if possible, but no more than the 3rd. You also need to work out what demographic you want to reach and buy that kind of lead (i.e. Females between 30 and 40 years old). The last thing, but possibly one of the most important thing is to buy leads in your area. If you live in the UK, buy UK leads - contacting them is much easier, and they will feel like they can relate to you better. Now these leads are not going to be cheap, you can expect to pay from $2 - $10USD each! So ordering 100 could be very expensive. Having said that, I have used these kinds of leads to great success.

2. Generate your own leads

MLM lead generation will take a lot of time, and a lot of effort. However, in the long run you will be far better off, as the leads will keep coming in. To generate leads, you could just create a ?splash page? with a little bit of information, and a form to fill out to request more information. In reality, this will not perform very well, unless you can deliver hundreds of thousands of hits to the page. A far better way to go is to start working on an informative website or blog. Information is king on the Internet, it is what people are looking for, so provide some information! The more the better, and the more relevant to the product or service you are providing, the better the leads you will receive. You will need a minimum of 30 well written pages, and have these ranked well with the major search engines. There are hundreds of free websites offering tips on doing this, so I won't go into detail here. The bottom line is that people will click through to your website because it ranks well, and is providing information, not just selling something. Once you have built up a reasonable amount of traffic, you can just include a footer that says something simple like "For more information on widgets, please feel free to email me at myaddress@my-website.com". A quick word on publishing you email address, you should use a JavaScript to create the email address on your page as the JavaScript can't be read by web bots, and thus you won't start getting junk mail.