Pakistan has a population of 15 million people and Pakistan Telecommunication Company Limited or PTCL is the largest telecommunication company in the country. PTCL provides phone, Internet, cable and mobile phones services to a large percentage of the population. PTCL offers landline service that include SMS in voice form, as well as voicemail and Internet hook-up, which includes 100 hours of free Internet use per month between 7am and 10pm. Caller-ID and international calling minutes are available. The international plus plans offers 1200 free minutes of international calls per month. Different plans have a flat monthly fee. The international country calling code for Pakistan is 92.
PCL also offers the Broadband Pakistan high speed Internet service, which includes a free modem and installation and high speed Internet downloads. There is also a Smart multi channel TV plan that delivers television programs via a broadband connection. PTCL also owns ufone, the mobile phone service that offers discounts, prizes and cash rewards for using their services. Ufone offers six different mobile phone plans that offer free minutes and SMS messaging, as well as international rates. Etisalat which is also part of PTCL controls the operations of ufone, which has network coverage in more than 5900 locations across the country. Etisalat has been a telecommunication provider since 1976 in the United Arab Emirates.
Another mobile phone service provider in Pakistan is Mobilink, which has several different plans that include free minutes and SMS messaging. Some of the plans offer free data services and unlimited Internet service. Mobilink offers their budget plan, as well as a time of the day plan, a family and friends plan and a ladies plan.
Telenor is another mobile phone service which has 3 basic plans. All of them include a deposit and are called the Easy, Simple and the Free plan. Warid which is operated by Abu Dhabi Group has been providing phone service in Pakistan since 2005.
Paktel and Instaphone are two phone service providers that focus on price and service. Instaphone offers 6 plans and they all come with SMS messaging and early morning and Sunday special prices. Each plan cost is based on the number of calls and the time the calls are placed. Call waiting, call forward, conference calls and do not disturb services are free. Paktel has less than 2 million subscribers and their services range from fair to poor in terms of plan value. For the most part Pakistan's phone service providers are a competitive group that offers good services and plans that reasonably price.
Mobile Phone In Pakistan
Motorla has gained market share with GSMA contracts, but it has hurt margins. The global market for sub-USD 20 ultra low cost handsets (UCLH) will be over 330 million units in 2011. A new study from ABI Research finds that over 50 percent of these handsets will be shipped in the emerging markets of Asia Pacific and the remainder in markets of Africa, Middle East, Latin America, and Eastern Europe.
?The growing demand for ultra low cost handsets has provided mobile operators and handset vendors with a quick route to a greater share of the emerging markets. The downside is that they are manufacturing and shipping a greater proportion of low-cost handsets, which can adversely affect their profits,? said research analyst Shailendra Pandey.
Nokia's profits in 3Q06 were down compared to the same quarter the previous year, because a greater portion of its sales came from low-cost handsets. The same happened to Motorola in 4Q06.
Mobile operators will also see declining ARPUs because ultra low cost handset users are mostly from the low-income communities in the emerging markets. Their monthly spending will usually range from USD 2 to USD 5. Nevertheless, addressing the ULCH market is important for handset vendors and mobile operators to establish their brand and gain long term growth and profitability in emerging markets.
The ultra low cost handset marketplace is currently dominated by Motorola and Nokia, but other handset manufacturers including LG Electronics, BenQ, Samsung, Philips, Ningbo Bird, Haier, and Kyocera have also started to introduce handsets for this segment.
As the winner of GSMA's tenders for the Emerging Markets Handset Program, Motorola has already shipped six million sub-USD 40 handsets and another six million sub-USD 30 handsets to key emerging markets including India, Pakistan, Bangladesh, Indonesia, Philippines, Malaysia, Thailand, Turkey, South Africa, Nigeria, Egypt, Algeria, Russia, and Ukraine.
ABI Research expects that by 2011, almost one out of every four handset shipped globally will be an ultra low cost handset. The research shows that India will be the biggest market in the next five years, growing from a little over 9 million handsets in 2006 to more than 116 million handsets in 2011.
Both Caroline Telford & John Berger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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