He opens the folds of his coat to show a makeshift wrack of designer watches he can sell at a ‘discount'. What would convince you to buy from this man?



Needless to say I've been up watching late night movies about old time New York, but the truth is there is something about this visual representation we've all seen in movies, television and commercials that has a bearing on moneymaking ideas.

The mechanism that allows consumers to part with their cash in exchange for a product is the belief that you are a reputable individual and that you sell a quality product. In essence the common theme for virtually any transaction is a confident level of trust.

In the case of our fedora wearing street jeweler the only real tactic he might have in convincing you to make a purchase is intimidation. If you purchase an item from the point of view of one who has been coerced you will likely never be happy with the purchase, the seller or the perceived quality of your goods.

Your reputation has extreme value when contemplating any moneymaking idea. You may think the opinions of others don't' really matter much, and perhaps in some instances you would be correct to think this way, but not when it comes to business.

If you have a negative reputation then this is the trust deficit you must work with in relation to building a successful business. You will have to earn trust and you must prove that your reputation is different. This can be hard work, but it must be done if you want the greatest success in your business venture.

If your trust bank is already full you have a powerful business building position to work from. When people already trust you they are more likely to consider the possibilities of what your business idea might offer them.

A reputation is a lot like money, you can throw it away on a lot of things, but it can be very hard to earn back honestly.

Think of men and women released from prison. They begin their lives outside prison with a trust deficit. Many find it hard to exist in this void and often becomes repeat offenders because it is easier to simply go with the path of least resistance – even if that means finding themselves back in a place they didn't want to be.

In business and in life this is the wrong choice. The path of least resistance always means making choices that only serve to diminish trust – not build it up. The path of least resistance means the potential of a short-term sale, but no substance to bring that individual back.

If you have a good reputation, use it to get your moneymaking business on the fast track. If you struggle with your reputation work to make exceptional choices, reduce the trust deficit and keep making deposits that can bring you future success.

It all starts with your next choice.