For starters, look for quality not quantity. By quality I mean, seek out the mortgage lead companies that sell their leads fresh or in real time.



The best way to determine wether or not the lead company you are considering has fresh real time leads is to give them a call and find out exactly how they obtain their leads.

Consider the mortgage lead companies that obtain their leads through web sites that they own and operate on their own. This is always a good indication that the quality of the lead is good.

Steer clear of the lead companies that obtain their leads through third party vendors and resell them at a profit.

This is what is known in the industry as recycling and you will never know how many loan officers desks the lead landed on before it landed on yours.

We all know the pain of having a customer tell us they submitted their on line application months ago, or that they have already closed their loan.

You work hard for your money so look for the lead companies that sell fresh quality leads that they obtain on their own.

Also, if you are not having any luck contacting your customer, and you only have the ability to speak to an answering machine, be sure to leave a short detailed message that will invoke the customer to call you back.

If you get an answering machine and leave only your name and the company that you work for, your message will have a good chance of being deleted.

If you leave a message including your name, company, and the products you have to offer letting them know the importance and urgency of calling you back, than chances are they will call you back.

This is equally important because most if not all mortgage lead companies sell their non exclusive leads up to five times.

If you are buying your lead’s non exclusively, chances are you will experience some kind of competition, so the message you leave is very important.