Have you ever noticed that when the weather gets colder there are a lot more spider webs in the trees and on the bushes? These webs seem bigger than they are any other time of the year. In fact, some of them are huge. It's kind of odd until you think about the reasons why. Now I realize that some of you live in areas that have a comfortable climate year round... So you just have to take my word for it.

In the summertime you hardly ever see spider webs. Could it be that spiders just don't like the heat? No, that's not it at all.

The reason that you see more spider webs in the winter is because there are fewer bugs for them to catch.

In warmer weather, it is easy for them to get a feast. But in the winter, the spiders have to work much harder to get the same results they were getting effortlessly just one month earlier.

Insurance Agents Have to Spin Webs When Leads Dry Up

This natural phenomenon reminds me of my business. There have been several time in my career where the life insurance leads, prospects and clients were plentiful one minute and then it seems like overnight, they disappear.

I am certain that you have had the same ups and downs in your career.

You see, there are going to be times in life when a similar thing may happen to you. Things seem to be going just fine and then all of the sudden you find yourself smack dab in the middle of a financial drought.

How will you handle this adversity?

How have you handled it in the past?

Do you retreat and sulk in your misfortune or do you mimic the spider and push on, work harder, do more?

Why a Good Life Insurance Agent Should Be Like W.C. Fields

Back during the depression, W.C. Fields, the comedian of Vaudeville, lost all his money and found himself without income, without a job, and his means of making a living no longer existed. Plus he was past sixty years old.

But, he was so eager to stage a comeback that he actually offered to work without pay in a new field, motion pictures. In addition to all of his troubles, he fell and injured his neck. At this point, most people would have thrown in the towel.

But he forged on.

He knew that if he pushed forward, he would get the "breaks" sooner or later. And eventually he did. But the breaks came from his persistence, not by chance.

The Bottom Line to Getting More Leads and Clients

Here's the bottom line; you need to get up everyday and get in front of new clients and prospects (either physically and/or through the media). Under all circumstances, at all times money moves around, changes hands and gravitates to the person with a system for attracting it (ie, the person with the biggest web).

At different times and under different circumstances the task may vary in difficulty. But in the tough times, do just like the spider, expanded your efforts... and make your web bigger. And watch your commissions soar.

There are a lot of things you can do to increase your business. Some things don't even cost anything but they may only bring in minimal results and consume your time. Other things may cost a lot more but could bring you a 10-20 times ROI. The bottom line is that the more actions you take the better results you will get.

So always keep moving forward. Keep trying new things. And before you know it, you will be right where you want to be. So here's to building a bigger web.