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Mortgage Loan Officer Leads

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More and more loan officers are relying on email as their primary and sometimes their only way to communicate with their prospects.



Don't get me wrong. Email is great. I love email. It's free, fast, and you don't have to play phone tag. With a client whose loan is already being processed, email and a few phone calls is enough.

But email is not enough when working with prospects. To me, a prospect is someone you know is interested in a mortgage but has not committed to working with you.

I was going over the follow up plans of one of my coaching clients this morning when I noticed that even though he had 6 steps in his follow up plan with hot prospects, 5 of the 6 were by email.

As loan officers, we use email and the Internet all day, every day. But not all of our prospects do. If you are only following up with clients via email, you are missing the boat. But at least you are following the trend. As more and more loan officers follow up only through email and phone, this gives the smart ones a great opportunity to stand out from the crowd.

If you want to stack the odds in your favor, I suggest you find ways to WOW your prospects. WOW them to a point that you are their only choice for a loan. Is it hard to do? No. But it takes creativity and a little work.

Email is the lazy loan officer way to follow up. The lazy loan officer thinks, "Hey, I'll just write the emails once, load them onto an autoresponder, and whenever I get a lead, I'll add them to the list. The autoresponder will send out the emails for me and I can sit back and relax."

That would be true is email alone was enough. But it is not.

Put yourself in your prospect's shoes. Say you are looking for a financial planner. You can find ads for investment advice and planning everywhere you turn. They offer free seminars and free consultations. They will advise you for free on how to structure your portfolio to see if you are diversified enough. They will send you free information until you beg them to stop. Sounds just like the mortgage biz doesn't it?

So let's say you visit a planner and like what he has to say but can't decide to pull the trigger. After all, you don't want to choose the wrong planner. You might get ripped off for several thousand dollars. So you tell him you will think it over.

As soon as you leave the planner adds your email address to his email list and you start getting emails once every 4-5 days. You read the first couple. They are well written and make good sense but without a compelling reason to hire him right now, you act like most normal people act and you put off making a decision.

The next weekend, your brother-in-law hears you are looking for a planner and says you've got to talk to his guy. "My guy's a financial wizard!" he tells you. And your brother-in-law even goes as far as to give your phone number to his guy, who calls you on Monday. You arrange to meet with him and he says pretty much the same thing the first planner told you. So you decide to go ahead with him. This guy comes recommended, he is about the same as the first guy, and how many more planners are you going to interview anyway?

When you get home you have another email in your inbox from the first planner. You skim it and hit delete. You hope the first planner never calls you because you will feel guilty telling him you went with someone else. And lucky for you, the first guy never calls. All you get are his emails, which after three weeks, don't even get opened anymore.

This same scenario plays out in the mortgage business everyday. Two or more loan officers fighting for the same loan and neither one stands out. Neither one offers a compelling reason to choose one over the other.

If you want to win more battles, if you want to stand out, don't settle for the lazy way. Incorporate other forms of follow up besides email. Here are some examples:

postcards

thank you notes

a singing telegram

a letter

a bobble head of yourself

a huge box delivered by UPS with nothing it but a fake check

a bouquet of flowers or balloons

the list is only limited by your imagination

The more unusual, the more you will be remembered and the more applications you will be processing.

Let's go back to our fantasy scenario. Rewind back to when you leave the office of the first planner. In addition to putting you on his email autoresponder, the planner takes five minutes to write you a thank you note and mails it so you get it the day after meeting with him.

Two days later you get a large envelope from him in the mail with a cd in it. As you drive to work the next day you listen to the cd which is of the planner interviewing several of his clients who are raving about how great he is and how wonderful it is to work with him.

Seven days after meeting with him, you get a FedEx envelope from the planner. You open it to find a letter with a $100 bill stapled to the top. The letter says that it has been a week since you met and that by not using him, you have cost yourself several hundred dollars. But being the nice guy that he is, and knowing how busy you are, he is offering you $100 as payment for another meeting. He then calls you later that night to schedule the meeting.

A couple days later your brother in law tells you about his guy and you go to meet with his guy on Monday. But you can't sign up because you like the first guy and you already accepted $100 to meet with him on Tuesday.

You do meet with him on Tuesday and he convinces you to work with him.

By taking extra steps and being proactive in his follow up, the first planner converted you from prospect into client. It cost him a little: $1 for the thank you note, $2 for the CD, and about $110 for the FedEx Letter, but when the commission is several hundred or thousands of dollars, isn't it worth it?
Mortgage Loan Officer Leads
And work it is: not only do all your things have to be packed, loaded, and transported, but there is preliminary work in the meantime that you'll have to do anyway that is less possible to farm out to someone else. Sorting your belongings, deciding what to keep and what to give away, and making arrangements for things that the professional movers won't do anyway.

Taking control of your own move can shave hundreds or even thousands of dollars off your move. This is especially true if you're not moving a huge amount of stuff. If you do have a large amount of stuff, now may be a good time to get rid of most of it. What things aren't you using anymore, and can't foresee any use for? Sometimes it can be tricky -- and emotional -- deciding what to keep and what to toss or donate.

Here's one way of approaching this task: get yourself a number of boxes. Start gathering up all your things -- you have to anyway to pack, right? -- and fill the boxes according to three designations: boxes for items that are "friends" (things you like and use often, for which there is no question you're taking them with you); boxes for "acquaintances" (things you use rarely, and like but could live without), and boxes for "strangers" (you don't even remember you have them, don't care for them, and wouldn't miss them if you left them behind). In addition to boxes of stuff, include furniture. Many people don't even like their furniture, and their bed is old and should be replaced anyway (8 years is a typical mattress's lifespan), so be honest with yourself about what you plan to drag along with you. Remember, every inch of that moving truck has a price tag attached. Gas mileage suffers the heavier the load is, too.

Now, pack only the boxes with items you consider to be friends. You don't have as much of these as you thought, probably! Now, order your moving truck size based on the space you will need to load only these items. You're saving money already!

Since there will likely be some extra space, since the truck won't be exactly the square footage needed for the friends, you can fit in some acquaintances too. Resist pack rat tendencies. The more stuff you bring, the less room you'll have at your new place. Also, all that loading and unloading costs you in time and energy. However, don't throw out truly loved items just because your use for them is limited to once or twice a year. If you have to buy everything all new all over again because it actually is needed in your life, then it may indeed be worth it to bring with you. Just don't let sentiment turn into a sentence!

Now that you've taken care of your own stuff, consider the transportation of living things: yourself, your family, pets, and plants. Obviously you need room for everyone you're bringing with you, and may have to rent another vehicle to accomplish this. Make sure jackets, first aid, prescriptions, sunscreen, and snacks are handy and not packed away. Don't subject yourself to stinging glare on the road because your sunglasses got inadvertently tucked away at the bottom of a suitcase. And if you have children, they should have something to read or play with on the road so boredom doesn't drive them stir crazy.

Often it's not only humans that are moving to a new home. Long distance moving companies will not move your pets for you, so arrange to have your pets accompany you. Consult your vet about the best way to go about this, espWhen choosing a mortgage loan lead campaign, lead quality needs to be considered. Lead quality is determined by a number of factors. Each seasoned loan officer should be receiving, and working on, at least 3-5 "quality" leads per day unless they yield the same results through a consistent referral basis. The 3-5 range should keep their pipelines full and give them time to work out all the loans they are doing throughout the workweek. There is no time or money to be wasted, now that the mortgage loan industry has changed. Here some terminology will be discussed, questions, and insider perspectives on the mortgage lead industry. Some tips will also be provided on how to best use the leads you receive.

There are many questions you should ask your marketing company:

1. How are the leads generated (telemarketers, internet, the bureaus, television, radio, etc.)? There is a huge difference between borrowers who have been solicited by call centers or pop up ads on the internet, as opposed to borrowers who have initiated contact because they are in the market for obtaining or refinancing their mortgage loan. You know what it's like to be called by a telemarketer, rather than picking up the phone and calling someone yourself. Individuals are usually far more motivated to get something done by the time they are personally calling and are therefore easier to speak to, get information from, and at least begin the process of the loan. Consumers who have been contacted by a "stranger" tend to be, understandably, more reluctant to give out personal information.

2. Are you a lead aggregate or lead origination company (do you generate your own leads)? About 90% of the lead companies out there are aggregates, also known as lead brokers, meaning they buy mortgage loan leads generated by other people in massive volumes to resell to you. This way, high quantities of leads can be provided. Unfortunately, you don't know how many other times the originator sold these leads as well as the company from whom you are purchasing them. Also, many of these companies work with call centers abroad and websites that may be using gimmicks that will cost you dearly when the consumer expects something promised by the ad they originally responded to. The aggregate companies may not even know or be able to tell you exactly how and where these leads were generated.

Lead origination or generation companies generate their own leads via their own websites, call centers, and other media. If you are dealing with an honorable company, you will get what you pay for. However, the disadvantage may be the number of *leads* they are able to provide you with. This may result in lulls in your program, especially if you are licensed in limited states or put high demands and filters on the leads you want to receive.

3. How exclusive are the leads? When you buy an exclusive mortgage loan lead from a lead origination company, as opposed to an aggregate, it will be 100% exclusive.

4. Are you affiliated with the Better Business Bureau (many lead companies are not)?

5. How long have you been in business (should be more than 2 years)?

6. What is the estimated application ratio on these leads (should be at least 15%)? The application ratio is very important; even more so than the closing ratio. That's because the closing ratio depends more on you and your ability to offer the programs, services, and rapport with the customer.

ecially if you will be going through several climate changes. Of course you will need to supply them with sufficient breaks along the way for food, water, and exercise. There are many ways to increase your pets' comfort and minimize the stress of the experience. Also, your plants will need special care and handling so they are not traumatized by climactic changes and drying out. Ask for advise at your local nursery for the best ways of transporting your plant friends.

The bottom line for many people will come down to budget. Movers cost money, and it may or may not be necessary for all people who move to incur those costs.
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Both Ameen Kamadia & Kathyhildebrand are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ameen Kamadia has sinced written about articles on various topics from Home Buyers Guide, Foreclosure Help and Home. Ameen Kamadia, known as "The Millionaire Loan Officer" offers dozens of free articles about mortgage marketing. Get dozens of great cheap lead generation ideas at his free. Ameen Kamadia's top article generates over 60500 views. to your Favourites.

Kathyhildebrand has sinced written about articles on various topics from Relocation, Home Gym and Finances. Kathy Hildebrand is a who is easily bored with her "day job" assignments. So, she researches anything and everything of intere. Kathyhildebrand's top article generates over 135000 views. to your Favourites.
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