If you have found yourself being frustrated with mortgage lead companies in the past, it may have been because you were receiving recycled mortgage leads, or better put, ?junk mortgage leads.?

Junk mortgage leads go around and around from mortgage lead company to mortgage lead company. They are bought in bulk for very cheap, than sold to unassuming loan officers at a profit.

For this reason alone, you should give serious consideration to real time mortgage leads, because real time mortgage leads are delivered within seconds of the customer submitting the on line form, and you can be sure the mortgage lead is of good quality.

Before you go and commit to a mortgage lead company, be sure to do some research on the mortgage lead company. Pick up the phone and call the mortgage lead company and speak with someone in customer service or in the sales department.

You want to be absolutely sure you are getting your money's worth, so find out how the mortgage lead company obtains their mortgage leads.

If they are not obtaining their mortgage leads through mortgage lead generation web sites that they own and operate, than the mortgage leads are hardly fresh, and you need to move onto the next mortgage lead company.

Remember, you work hard for your money, so if the mortgage lead company you are considering cannot give you answers to your questions, than most likely they can't provide you with good quality mortgage leads either.