Search Engine Optimization


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An interesting trend has emerged at the start of 2009 that will impact your marketing strategy and your choice of SEO company. Because we are in challenging economic times, many businesses are looking to save money in their marketing budgets. This search for low-cost marketing has increased the importance of social media, an affordable and effective marketing option.

Ron Callari, writing for Scoop Independent News in New Zealand, predicts that “businesses will take a more integrated approach to social marketing in 2009 to save money as the economy continues to falter. Low-cost social marketing will become the tool of choice.” He also believes that SEO companies will help businesses repurpose their offline messages for redistribution on social media sites, like social networks, blogs, wikis and video sharing sites. This will, in turn, increase their reach and their “search authority”.

Supporting Callari's statements, a recent study out of Toronto shows that 82% of Canadian business leaders plan to spend more on social media marketing in 2009 than they did in the previous year.

Further evidence of the importance of social media marketing was seen in a news story from the Wall Street Journal in January, 2009, which stated that advertisers have begun moving their dollars away from search advertising and towards mobile platforms and social networks. The article goes on to say that search engines have not faded from the landscape, but a significant shift towards social media is clearly underway.

So, how does your business ride the wave of social media marketing? It is not as straightforward as you might think. There are many social media sites.

How can your company become more popular? Search engine optimization training can show you.

If you manage your own Website, you may have some knowledge of how to increase your ranking on Google. But keeping up with the latest trends and information on search engine optimization (SEO) is a full-time job. It requires constant scanning and reading of SEO Websites and blogs, and who has time for that?

This is where search engine optimization training comes in. With the right training course, you can learn all of this “inside” information without having to do the actual research yourself. Leave it to your instructors to prowl the Net for information on Google algorithms and ranking secrets. All you need to do is attend a course that will tell you what's new in the world of SEO and, more importantly, how you can apply this knowledge to your business.

For example, many SEO experts believe that Google's algorithm (the complex and top-secret formula they use for ranking sites) has changed to base a site's ranking more on links than on-site content. Some peg the ratio at 80%-90% links and only 10%-20% site content. The bottom line for you? Stop worrying so much about optimizing your pages and start worrying about building links.

Knowing the best way to build links without incurring the wrath of Google is not easy. You cannot just start dropping links to your Website anywhere you want. You need a clear strategy to ensure you get high-quality links and to ensure that you build your popularity gradually. Your links need to come from a variety of sources. And you need to know how to create the right anchor text to appeal to search engines.

A search engine optimization training course can tell you everything you need to know about building link popularity through:

• General Advice on Increasing the Visibility of Your Site – There are lots of techniques you can use to build popularity. A general overview will get you started.

• Directories – Some are better than others and it is important that you can determine which are best suited to your business. If you live in a large centre, like Toronto, the choice of local directories alone can overwhelm you. SEO training can tell you which directories to focus on and whether it is worthwhile to pay for a listing.

• Using Blogs and Articles – A lot of companies have discovered the power of blog and article marketing. Regular blog posts with the right kind of links to your site can help boost popularity. Similar in concept to blogs, articles enable you to get your name out there, and offer many chances to link to your site. Your search engine optimization training course will show you how to start and maintain a blog, and where to post articles you have written.

• The Latest Trends in Link Popularity – Find out which link building techniques are working most effectively at this moment in time. Be ahead of the curve and stay ahead of the competition.

With the right instruction, you can get launch a strong and effective link building program. Search engine optimization training can show you how to build links, and put that knowledge in context so you can develop a comprehensive Web marketing plan.

Most Popular Search Keywords

Most affiliate marketing entrepreneurs are using Google Adwords to advertise and promote their affiliate products to boost affiliate commission. Google Adwords is one of the best pay per click (PPC) advertising search engines on the internet right now. However, most affiliate marketing entrepreneurs are affected by Google's quality score algorithm. One of the major significant impacts is to disable the active search keywords, which have low minimum bids price. With this problem, most of affiliate marketing entrepreneurs have to increase the bid price or remove those inactive keywords.

In this article, you will discover and learn the right techniques to fix the "inactive for search keywords" problem in Google Adwords, even you have to increase the price or remove the keywords. Those ways have been proven that they can help you fix the inactive search keywords problem whereas your account and PPC campaigns are still high performance and optimized.

Technique #1: Make Keywords, Ad-Group and Landing Page Relevancy.

Most of the "inactive for search keywords" problem has occurred because of an irrelevancy of keywords, ad-copy and landing page. The first technique is to ensure that you must relate them with the search keywords. It means that you have to include all possible search keywords in each ad-group into the ad-copy and landing page, particularly the display URL, destination URL and landing page. Within the landing page, it requires your search keywords to be inserted into the title, META tags, headlines and content. Without the keywords insertion, the relevancy is pretty low.

For example, if you are advertising an affiliate marketing e-book on the internet and your search keyword is "learn affiliate marketing". Thus, you have to include "learn affiliate marketing" into ad-copy, particularly in the first line, (including display URL and destination URL), and landing page (including title, META tags, headlines and content). Also, you should include "learn affiliate marketing" or "affiliate marketing" in the ad-copy (second and third line) as much as possible.

Once you make sure that you have high relevancy among your keywords, ad-copy and landing page, then you have to increase the keyword minimum bid price for a while to ensure that Google Adwords system will give you high quality score. With the high quality score, you can decrease the bid price later.

Technique #2: Increase Keyword Minimum Bids Price.

The easiest technique to fix the "inactive for search keywords" is to increase the keyword minimum bids as requested. However, you have to be aware of your return on investment (ROI) when you increase the keyword bid price. You have to realise your conversion rate, click through rate (CTR), paid affiliate commission, and impression. It is obvious that you have to re-calculate those stuffs to find out the ROI value in order to ensure that you are maximize the profits online through PPC advertising, particularly Adwords.

Technique #3: Remove Inactive Keywords from PPC Campaign.

Another technique is to remove permanently those inactive keywords from your PPC campaigns. However, many studies reveal that your account performance and optimization are affected directly to the quality score in Adwords system. With this sense, you should increase the minimum bid price of those inactive keywords before removing. With this action, Google Adwords system will believe that you are optimizing your account and campaigns. It will also believe that you have high performance in your account, because you have no any inactive keywords.

Technique #4: Re-Create New Ad-Group with Those Inactive Keywords.

Another technique is to re-create a new ad-group with those inactive keywords. The key concept of this technique is to remove the existing ad-group in where the inactive keywords are and re-create a new ad-group with those keywords. You have to ensure that you remove those inactive keywords by increasing the bid price and removing keywords respectively. Once you remove those keywords, then you should remove the existing ad-group where those inactive keywords are. After that, you have to refine a new ad-group with high relevancy keywords, ad-copy and landing page in the same campaign.

Technique #5: Re-Create New Campaign, Ad-Group and Keywords.

The last technique to fix the "inactive for search keywords" problem in Adwords is to re-create a new campaign along with ad-group. This technique is similar to the previous one, but you have to re-create the PPC campaign along with only inactive keywords, not only ad-group. You have to ensure that you remove smoothly the existing campaign and ad-group. Then, you should create a new campaign and ad-group. The highest recommendation is to ensure that you create high relevancy campaign, ad-group, keywords, ad-copy and landing page. You have to include your search keywords into those areas.

Final thoughts, most affiliate marketing entrepreneurs are using Google Adwords to drive quality traffic and boost affiliate commission. However, those affiliate entrepreneurs maybe face the "inactive for search keywords" problem in Adwords. In this article, you have learnt techniques of how to fix "inactive for search keywords" problem, which are: (1) make keywords, ad-copy and landing page relevancy (2) increase minimum bid price immediately (3) remove permanently inactive keywords (4) re-create a new ad-group and (5) re-create a new campaign.

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About Author

Both Jane Fields & Zmilliondollars are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jane Fields has sinced written about articles on various topics from Computers and The Internet, SEO Articles and Computers and The Internet. For more information on or. Jane Fields's top article generates over 12100 views. to your Favourites.

Zmilliondollars has sinced written about articles on various topics from Site Promotion, Personal Desktop and Marketing. About The AuthorSiripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable pay per click campaigns. His website,

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