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Mountain Bike Sales Online

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All large companies do some percentage of sales over the phone. If you are unable to tell where that phone call came from, and I'm not talking about knowing it came from your Web site or even knowing that it came from Yahoo versus Google, it's not good enough. You need to know specifically which keyword was involved in bringing that visitor to your Web site. Here's one way in which you are able to accomplish that.

Say someone goes ahead and clicks on an ad for "flat screen TV", which brings them to your Web site. Prior to getting users to your Web site, you would assign each keyword, "flat screen TV" is this example, with a keyword ID (3378). Now, the person clicks on your ad, they go to your Web site, and on your Web site, that number, (3378), is embedded somewhere dynamically. When they pick up the phone, they assign the call, and the person takes the order over the phone and gets all the important information from the customer, including, "Who are you?", "What do you want to buy?", and most importantly, "What's your credit card number," then submit this information. The last step to completing the order is asking the customer to go to a spot on your Web site or, as our clients do, go to the bottom right-hand corner of your site and read the number over the phone.

From there, the keyword ID number, (3378), is taken and entered into their order entry system, where, at the end of the night, a marketing person can run a report for all Web orders that have a keyword id. They can then translate that keyword ID, (3378), to the keyword "flat screen TV" and know that keyword, in addition to the orders that it helped to generate online, also contributed to a phone order, which it needs credit for. Which begs the question, if you're not doing this today, how many of your keywords have you turned off or reduced bid prices on because you didn't think they were generating sales?

The reality might be that those keyword sales predominately happen over the telephone.

We go one step further than this. Rather than use a keyword ID, we use what's called a "session ID". The difference between the two is a person clicked on three ads, you would only know about the last ad in the sequence if you used keyword ID's. So, ClearSaleing developed the technology that can look at the Purchase Path. When someone clicks on an ad and they give the ID to the phone operator, we not only know the last ad they clicked on, but we know all the ads they clicked on in their purchase path. We can then apply the revenue credit equally to make use of our Even ROI calculation methodology.

Mountain Bike Sales Online

The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity. An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.

2. When you write and give away a free course you will become known as an expert. This'll gain people's trust and they will buy your main product quicker.

3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.

4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.

5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.

6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.

7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.

8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.

9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business. It seems like new information is discovered about something every day. And the topic of Follow-Up Autoresponder Email Marketing is no exception. Keep reading to get more fresh news about Follow-Up Autoresponder Email Marketing.

10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.

11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.

12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.

13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.

14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.

15. You'll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.

16. Make money cross promoting your course with other people's products or services. This technique will double your marketing effort

17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. This'll give people an incentive to subscribe.

18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.

19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.

20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.

There's a lot to understand about Follow-Up Autoresponder Email Marketing. We were able to provide you with some of the facts above, but there is still plenty more to write about in subsequent articles.

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About Author

Both Adam Goldberg & Wirat Muenpan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Adam Goldberg has sinced written about articles on various topics from Adsense, Computers and The Internet and Debit Credit Card. Adam is the Chief Revenue Office at ClearSaleing. He is a seasoned sales manager starting insides sales teams at Google and Actuate Software. . Adam Goldberg's top article generates over 2400 views. to your Favourites.

Wirat Muenpan has sinced written about articles on various topics from Partnerships, Advertising Guide and Breast Enlargements. Wirat Muenpan is the webmaster of Ez Proven Techniques Help You Internet Marketing - Guaranteed!. Wirat Muenpan's top article generates over 2400 views. to your Favourites.

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