If there is one constant in the world today, it is the fact that there is a diet for every possible angle of losing weight. The trouble with dieting, however, is that it simply does not work. Dieting is a fruitless passion, of restricting calories, depriving yourself and changing meals. But, in order to lose the extra weight you are trying to eliminate from the body, you must change your life and the way you think about food.
While there are clearly many diets out there from fad Cabbage Soup diets to 24 hour Celebrity Diets, there is no clear evidence that any of these diets work. As a matter of fact, if dieting worked, there would be far fewer people with weight problems today. But, this is not the case. Today, there are more people living overweight than ever before and this is a clear sign that diets just do not work.
Why don't diets work? Deprivation is the number one reason why people fall off diets. When a person feels they are depriving themselves from the foods they love, especially after living a life of food celebration, they often become more and more mentally separated from the diet. Just like with any other decision in life, if our minds are not totally in sync with the decision, we will not succeed.
Another key reason for failure, is excessive restriction. While the human body can live on a calorie restricted diet for a short while, and often under the guidance of a doctor, after a short period, the body will simply demand more and more food. Thus, the dieter will feel as though they are starving and fall off the diet wagon only to eat more food and regain any lost weight plus possibly some more.
In general, fad diets and extensive diet plans require too many changes on the body and in a persons lifestyle to work on a daily basis. In order to make real changes and lose real weight for a lifetime, the weight needs to be lost slowly and through a plan that changes the eating plan gradually and in a way that is easy to stick with.
Dieting is a multi-million dollar business. The reason dieting makes so much money year after year is due to the immense failure rate. If you truly want to lose weight, take a few baby steps by being more active, and make changes that you can live with for a lifetime.
Stop Dieting and Struggling!
Are you fed up of battling to lose weight?
You have probably felt like this for a long time - you keep trying diets but they don't work. They're full of empty promises and disappointing results.
Let me share with you . . .
Losing weight doesn't have to be hard work, eating foods you don't enjoy and boring exercise. Restrictive diets aren't the way to successful weight loss.
My Mic Doesnt Work
How many of you here have ever been phoned by a cold call ? Pretty much everyone I guess. OK. Think back to that insurance company that phoned. What was your reaction ? If like most people you probably said straight off the bat, without listening "No thanks Not Interested" and hung up the phone. Fair comment ?
So obviously cold calling simply doesn't work, and is just another of the great MLM myths, when you hear of people being successful !
If you truly believe that statement then you are seriously throwing away one of the cheapest possible sources of growing your business. The key to making cold marketing work is simple. TARGET your prospect !!
Let me demonstrate. We're all network marketers or soon to be network marketers. If I phoned you up and out of the blue asked you "If I can honestly show you a way to add 20 to 30 people a week to your business, every single week, would that be worth 45 minutes of your time to see how to do that ?" You'd probably have a few questions but you'd be interested right ? The reason being that you're a network marketer and have a need, want or desire for that knowledge.
I do the same thing in my own networking business. You see one of the problems that I help solve is weight loss. So lets have a quick peek at what it is exactly that I'm doing.
Key 1 : Target your prospect
So have a think a moment about who my prospect is. What is it I'm looking at doing ? Well first step - focus on the product NOT the opportunity. So its weight loss. So that's people who are overweight right ? Well lets focus in a bit more. Have a quick think for a few moments and then we'll run through what I use.
OK as I saw it my prospect needed to
1. Be overweight (obvious right)
2. Have tried to lose weight in the past
3. Failed to lose weight
4. Have a credit card (they need to be able to pay me over the phone)
5. Be able to afford my product
So here's the cold lead that I found. Its women, aged 25-50, have been a member of a weight loss club in the last 12 months, currently wears a large dress size, has bought a product on a credit card in the last 12 months and has an income about $25000 a year.
A fairly targeted lead right ? So how much did this cost ? Try 10.2 cents a name and phone number !!! That's right. Do you think they have a want, need or desire for my product ? You bet ! Now lets compare it to the $3-$5 "opportunity seeker" leads you can buy online. Which will convert better I wonder - kinda obvious isn't it. And in case you're wondering - that list of weight loss people is over 11 million deep in just the US alone ! Should keep me busy for a while.
Key 2 : Grab their attention
OK so just having the leads there isn't enough. You got to be able to reel them in. So lets think like fishermen, where the leads are fish. What's the first step ? Bait the line.
Sit down and think about how to grab their attention. Either shock them or scare them to death. Then promise the unbelievable.
"Let me ask you a question. If I could honestly show you how to lose 10lb in 30 days, without starving to death and even better guarantee your success would that be worth 25 minutes of your time to see how to do that ?"
Key 3 : Present your PRODUCT !! Not the opportunity
Speaks for itself kinda. Don't talk about the opportunity until they've been using the product. Then DON'T mention millions of dollars. Just help them to earn enough to get their product for free. After this they'll get the idea and start dreaming themselves.
Conclusion
Cold calling absolutely works if you are prepared and willing to do some serious thinking. But it can and does lead to serious results. I personally have felt the power of it in my business, and I truly know people who are adding 20 to 30 people a week using ONLY cold calling !
So go out, and schedule a time to define exactly what your prospect wants to hear, define who your prospect is and start growing your business the cheap, easy way.
Both Wendy D Hearn & Martin Lightbowne are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Wendy D Hearn has sinced written about articles on various topics from Metabolism, Fitness and Lose Weight. It can be so much simpler. Find out how by signing up for my tipsYou'll get simple ways of losing weight that actually work. click here =>. Wendy D Hearn's top article generates over 33100 views. to your Favourites.
Martin Lightbowne has sinced written about articles on various topics from Marketing, Family and Management. Martin Lightbowne is a respected graduate in the Art and Science of Marketing, working with Network Marketers from all over the globe to explode their businesses. He can be contacted by either email on martin@explosivemlm.com or call the MLM Helpline on. Martin Lightbowne's top article generates over 1600 views. to your Favourites.
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