Myspace.com has pioneered the social networking revolution; today Myspace.com has the highest users among any social networking site. People from all walks of life are using Myspace.com to find friends, business contacts and for marketing various products and services. Although popular music artists usually have their own websites, many music artists still prefer using Myspace to market their music. Myspace allows users to upload their music without having to worry about critical acclaim or financial gains. In fact, many budding music bands are using social networking sites like Myspace to market and distribute their music.



To better understand how music artists are using Myspace, it is important to understand the features offered by Myspace for uploading and listening to music. Like most responsible social networking sites, Myspace strictly prohibits transfer of music from one computer to another; instead users can upload music that is streamed on the website, so that the music uploaded can only be heard not downloaded. Although the streaming music section was an immediate success, what makes Myspace the ideal platform for music artists is that artists can now upload music videos on Myspace. Popular artists like Bruce Springsteen have their own Myspace profile and his videos are now available for viewing on Myspace.

Apart from established artists, upcoming artists too are utilizing Myspace to market their music. Myspace has a feature called Myspace music charts; the Myspace music charts feature the most viewed videos and music. In essence, Myspace does not base its ranking of music videos on the popularity and sales of a video. Myspace actually lists music videos based on the number of unique views a music video has received. For example, let's assume an upcoming music band XYZ has uploaded their video on Myspace, in real life there is no way XYZ's music video would rank above the latest 50 Cent video; however, If the number of views of XYZ's video on Myspace is higher than that of 50 Cent's new video, then XYZ's video will be displayed above 50 cent's new video on Myspace.

Myspace is creating a platform where people are equal unless they are voted for by other people. Myspace does not have any vested interest in seeing any particular music artist come to the front. In addition, music charts are updated on a daily basis, this means that it is possible for new music videos to make it to the top of the music charts in a day.

Many music groups have received their first chance through Myspace as many talent scouts actively use Myspace to recruit new talent. Most music artists upload songs from their music albums so that people can get a quick preview of their music. Myspace has become a place where music artists can display their music videos and (by adding a simple link) allow users to buy their music from an online store. Music artists also prefer directly interacting with talent scouts, as this eliminates the need for a manager or an advertising agency.

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